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Young Entrepreneur Avani Shantanu Dixit's New Brand Is All About Making You Feel Great & Confident

ABP Digital Brand Studio Published 22.05.22, 10:20 PM

India is currently going through a great transformation thanks to the evolution of the startup culture. Over the past few years, so many youngsters have raised themselves from the regular job lifestyle and have made it big by creating something helpful for the society.

The idea of solving problems and making things easy for consumers in the fast-growing world has made India stand tall among the world's fastest-growing economies. Avani Shantanu Dixit is one of those youngsters who have made it big in the early phase of their career and, at the same time, are creating job opportunities for many.

Avani is the CEO of one of the most respected and popular beauty companies, Avani Cosmetics Pvt Ltd. At the age of 23, she is an entrepreneur, celebrity stylist, philanthropist and influencer.

While running her business, Avani Shantanu Dixit is also studying Image Consultancy and Styling at Style Coaching Institute, London. She recently launched a new beauty brand, Avanii, which is receiving great admiration for being India's first unique Italy made Sephora clean luxury brand. Avanii emphasises the phrase, "Beauty is Power", and aims to boost the wearer's confidence and make them feel great by evoking the right kind of zeal and enthusiasm.

With a strong belief in the phrase, "Beauty has no age, color, or notion," Avani has brought on board Laxminarayan Tripathi, fondly called Laxmi Maa, as the face of her brand’s red lipstick, naming it after her cause. Avanii has become India’s first beauty brand to have a transgender person as the face the brand.

Talking about what makes her brand different from others, Avani says that they are proudly Sephora clean with a focus on being customer-centric. Thus their products are multifunctional and practical.

At an age when most of the people are trying to figure out their career path, Avani has made it huge. Apart from her hard work and intelligence, it's also because she started her career early. Avani was just 17 when she started her own fashion studio. Later during the wedding of celebrities like Priyanka Chopra and Isha Ambani, she got the opportunity to intern with Ami Patel, a celebrity stylist.

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