Apple Inc. is doubling down on India, with CEO Tim Cook expressing strong optimism about the market’s growth potential, even as the company continues to expand its retail footprint and post robust financial results.
Apple Chief Executive Officer Tim Cook has said he is “over the moon excited” about India, characterising the country’s market as a “huge opportunity” for the tech giant.
“Yes. I think it's a huge opportunity for us. We've been focused on this for a while. It's the second largest smartphone market in the world and the third largest PC market,” Cook said at Apple’s second quarter 2026 earnings call on Thursday.
Cook's remarks came to a question about his outlook on the Indian market and the overall opportunity it offers.
He also acknowledged that the tech giant still has a "modest share” in India despite doing “extremely well” in the country for quite some time.
Tim also discussed India's rising middle class, the potential it has and said since most customers across all our product lines are new to the brand, it’s a perfect environment for us to grow.
" Net-net, I'm over the moon excited about India,” he added.
Apple saw its quarterly revenue climb 17 per cent to USD 111.2 billion. Cook noted that the company hit new March quarter records across both developed and emerging markets, with India being a standout among the regions seeing double-digit growth.
Cook said Apple was also “thrilled" to launch its sixth store in India, opening a new location in Borivali in February, the second store in Mumbai. Apple has stores in New Delhi, Bengaluru, Pune and Noida.
“It has been wonderful to see how we've continued to grow in India in recent years, part of our larger efforts to connect with even more customers in emerging markets all over the world,” Cook said.
Cook also said that for the iPhones, “we’re seeing double-digit growth in the majority of the markets we track from the US to Latin America to Greater China to Western Europe, to India to Japan to Southeast Asia.” Apple’s Senior Vice President and Chief Financial Officer Kevan Parekh said Mac revenue was USD 8.4 billion, up 6 per cent year-over-year, driven by the strength of the recent product launches, including MacBook Neo.
Apple's Mac sales increased in both developed and emerging markets, highlighted by double-digit growth in India and Indonesia. Similarly, iPad revenue saw double-digit expansion, particularly in India, Mexico, and Thailand.
Last month, Apple announced that Cook will step down as CEO and become executive chairman of Apple’s board of directors.
Senior Vice President of Hardware Engineering John Ternus will become the next CEO of the tech giant on September 1, 2026, replacing Cook.
