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Regular-article-logo Saturday, 03 May 2025

SANSUI BULLISH ON SALT LAKE 

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BY SUTANUKA GHOSAL Published 27.12.01, 12:00 AM
Calcutta, Dec. 27 :    Calcutta, Dec. 27:  Japanese colour television manufacturer Sansui has decided to shift its entire production base to Videocon's Salt Lake factory in the city, with whom it has a marketing alliance. Videocon, which holds the manufacturing and marketing rights for Sansui's colour televisions in the country, used to manufacture the latter's CTVs at all its eight factories, including Aurangabad and Bangalore. After shifting the entire production base to the Salt Lake factory, Sansui may also consider making the factory as its main export base from where it will source products to neighbouring Asian countries, sources further added. Sansui has also decided to manufacture its latest models, which are yet to be launched in the country, at the Salt Lake factory. One of the products that will be manufactured at the factory is a combi-television-a combination of a VCD, DVD and a television. Among other new products will be a television fitted with a colour-filter technology, which will give a soothing effect to the eyes and save them from harmful radiations. The product will be launched from the factory next month. The Salt Lake factory currently manufactures CTVs under the Videocon, Akai and Sansui brand names. It churns out 30,000 CTV sets and 10,000 appliances, such as refrigerators, air-conditioners, microwave ovens and washing machines, per month. Of the 30,000 CTVs produced each month from the factory, 10,000 are under the Sansui brandname. However, the production of colour televisions under the Sansui brand is likely to increase to 35,000 sets per month. This will take the total CTV production capacity of the Salt Lake facility to six lakh sets per annum. 'Our target is to achieve a production of 1 million CTV sets within a year's time and the company is confident of achieving that,' sources further added. The Sansui CTVs manufactured at Salt Lake are now marketed only in the eastern region. 'The Salt Lake facility will now meet the Indian market's entire demand for Sansui products. Videocon has a widespread marketing network covering more than 5,000 dealers and has a deep penetration in the rural markets too. Sansui will be able to leverage Videocon's extensive network for marketing its products,' sources said. Videocon had acquired this factory from Philips India Limited at a consideration of Rs 9 crore. The unit was bought by Kitchen Appliances India Limited, a wholly-owned subsidiary of Videocon, in December 1998. The factory's monthly production capacity when Videocon took over, was only 16,000 CTV sets. 'The company has been able to substantially increase the productivity of the factory with a workforce of only 300 and has also been able to expand product range. Sansui's decision to declare this facility as its production base has been guided by all these factors,' sources said. The Dhoots, promoters of Videocon, have decided to pump in Rs 150 crore into the factory.    
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