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regular-article-logo Wednesday, 11 December 2024

Porsche forays into pre-owned car segment

The initiative aims to ensure that more brand units remain active on Indian roads for many years to come

PTI New Delhi Published 09.06.22, 03:34 AM
Porsche Approved programme offers a high level of quality by passing a 111-point check on every pre-owned Porsche.

Porsche Approved programme offers a high level of quality by passing a 111-point check on every pre-owned Porsche. Telegraph Picture

German sports luxury car manufacturer Porsche on Wednesday said it has forayed into the pre-owned car segment in India.

The Porsche Approved programme is now available across India with a comprehensive warranty on pre-owned cars for a minimum of 12 months, including access to the 24-hour roadside service after passing a rigorous 111-point inspection, the automaker said in a statement.

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Porsche India brand director Manolito Vujicic said the initiative aims to ensure that more Porsche units remain active on Indian roads for many years to come.

“This is an important step for Porsche India to extend our services into the pre-owned car segment, as it shows our commitment to customer satisfaction long after the car has been sold and even to customers who have never owned a new Porsche,” he added.

He said that Porsche Approved programme offers a high level of quality by passing a 111-point check on every pre-owned Porsche. This means that every vehicle should meet the standard of its original condition and thus enhances the value of any model carrying the “Approved” seal, he added.

With this seal, the company will certify that only genuine Porsche parts have been used and installed by qualified Porsche technicians, Vujicic said.

The 12-month warranty includes repairs to all vehicle components including labour charges, except consumables and wear and tear parts such as wiper blades, tyres, fluids and brake pads.

While the term depends on the age of the vehicle, it mostly covers any Porsche that has not completed 2,00,000km and is up to six years old. Porsche sales in India grew by 22 per cent to 188 units in the first quarter of the current calendar year, recording its best Q1 performance since 2013.

The brand’s SUV range, comprising Cayenne and Macan, remain the most sold models in the range.

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