Mumbai, Feb 8 :     Hutchison Max Telecom Limited today announced the launch of the global communication brand 'Orange' from February 14. Unveiling the Orange logo, Asim Ghosh, managing director and CEO of Hutchison Max Telecom Limited said: 'We believe that Orange has a great future in India. Its launch in Mumbai will see many benefits to Mumbai's mobile users who are on our network. India will be the eighth country where Orange will be launched.' The new brand will offer a number of proprietary Orange innovations in cellular services that are available to around 4.9 million subscribers in other markets. The Orange trademark, which belonged to German company Mannesmann till recently, may undergo a change following Vodafone AirTouch's acquisition of the company at a record $ 176 billion. Hutchison officials were, however, tightlipped about the ownership of the Orange trademark. 'We have an agreement with Orange, which will not be affected by any change in ownership of the brand,'' the officials said. Hutchison earlier had a stake in Orange which was sold to Mannesmann. The agreement is an exclusive agreement which allows Hutchison to use it in other telecom circles of the country. Hutchison Max Telecom is also introducing 'Smart Messaging', a service provided by Orange elsewhere, that will allow subscribers to get on-line news update through a tie-up with NDTV. Ghosh said Orange envisages itself in the vanguard of a wirefree world. 'People communicate with people, not places. People will not be tied to fixed wires and fixed telephone points,'' Ghosh said of the Orange vision. Ghosh said that though the subscriber base of Hutchison is constant at 1.33 lakh subscribers, volumes in airtime and revenues have almost doubled. This was possible due to lowering of airtime charges and unique schemes floated by the company. He said that over a period of time, Indian cellular subscribers can look forward to a number of other Orange value-added services, which would make communication world wire-free. Orange will open up a new market in the Indian telecom sector by extending a cellular service that is simple, affordable and accessible. Orange will bring with it tremendous technology advantages which will change the way consumers in India would view the utility of their cellular phones. Orange UK has over 5 million customers and 20 per cent market share of the UK mobile market. An impressive performance in its five years of existence, especially as it had a growth of 45 per cent from the beginning of the year. Orange also has a presence in Austria, Belgium, Switzerland and Israel. The company has over 5 lakh customers Austria and 3 lakh customers in Israel.