New Delhi, Oct. 6 :    New Delhi, Oct. 6:  Mother Dairy is set to storm yet another bastion: the Rs 200 crore salted foods market. After milk, vegetables, yoghurt and ice creams, Mother Dairy is now eyeing the namkeen and bhujia segment. The company plans to enter the market by the end of this month and has lined up five varieties, including aloo bhujia, a khatta-mitha mixture, fried and salted moong dal, and salted peanuts. In fact, Mother Dairy Delhi, an NDDB project, spun off last year into a separate company - Mother Dairy Fruit &Vegetables Ltd (MDFVL) - also intends to enter the bread segment around the same time. However, the company has not yet decided whether to stick to the Mother Dairy brand, or come up with a different brand name for the new products. Initially the namkeens will be retailed through its 750 milk shops and 250 Safal vegetable shops in Delhi. However, since Mother Dairy is keen on going national with its product range, the company is also drawing up plans to leverage the co-operative framework in other states, set up with assistance from NDDB. Although the namkeen market is a large one, most of the players belong to the unorganised sector. The organised sector, dominated by Haldiram, comprises only about 25 per cent of this market, according to industry sources. Other major players include Frito Lay, Pepsi's snack food division, which has five variants in the traditional namkeens variety. Pepsi also has an alliance with another key player Bikanerwala. Frito Lay also has about eight innovative namkeens in its portfolio. The new products introduced by MDFVL include sweet curd in the 100gm pack, as well as the normal curd in 100gm, 200gm and 400gm pack sizes. Apart from providing stiff competition to established players in the ice cream market, the company is present in segments like sweet lassi, frozen aloo tikki, apart from its mainstay of plain milk. Senior officials said MDDFL's expected turnover for the year ended March this year was Rs 950 crore. The official figures have not been tabulated as yet.