Michael Alf has always had a keen interest in technology, business, and people. He combined all three passions to create his company, New World Events. The word "New" helps to highlight the innovative nature of the business, which is creating hybrid or digital events leveraging technology and careful planning and understanding of the industry to meet his clients' needs.

Business within a pandemic

According to the Economic Observatory, some primary industries affected by the pandemic are those that include people traveling or interacting in person. This would consist of many recreational businesses such as gyms, food services, and events. Alf understands the impact that Covid-19 has had on business globally; he sees where the disease has caused many people to switch from traditional or old-fashioned to new types of events.

People have been using digital or hybrid event formats from before the pandemic. However, their popularity has now increased, and events are now being executed that use digital, physical, and newer technologies like Virtual Reality and Augmented Reality.

New World Events is determined to stay ahead of the game. "We come with a fresh and open mind, and we challenge the old ways of operating. Plus, we have a solid technical background and global coverage,” shared Michael Alf.

Alf’s knowledge of the industry drives New World Events

Alf is an outstanding businessman and industry leader who has worked in various executive positions in Europe and Australia. While living in Australia in 2015, virtual events were not that talked about. Nevertheless, they managed to create several large events involving thousands of participants worldwide.

From these events, he increased his understanding of event planning and, more specifically, those in a digital space. With this new expertise and confidence, he wrote a book about digital events called ‘Virtual Summit Formula’. In the book, he explained what virtual summits are and how they can impact large groups. Alf also provided seven steps in the form of 20 elements about how people can plan and execute successful virtual summits to drive their business. The book later became an Amazon Bestseller in multiple countries. It's been six years since the book was published, and a significant portion of its content is still relevant.

Alf was able to combine his background in digital transformation and his experience as a keynote speaker to delve into the topic of digital and hybrid events. He believes his events are customer centric as he understands all the demands and issues that event managers often face.

How does New World Events stand out?

Alf explains that his business is different because it offers a unique blend of experiences and a global approach from the start. The company has its own digital home and world, making it easy to demonstrate how it operates internationally.

They are also very involved in the VR/AR space. But this type of technology is still in its development stages for events. At New World Events, the team believes that combining VR/AR technologies with other event technologies will yield the highest benefits for event organizers and participants.