New Delhi, Oct 13 :    New Delhi, Oct 13:  Net for the rural masses may sound like a distant dream, but a young entrepreneur from Naidu-land is trying to turn it into a reality, and make money in the process. Srinivas Polisetty, a US-trained software designer and co-founder of the three-year old IT firm Mahadev.com, is doing just that, bring the internet to the aid of rural artisans. Mahadev.com has tied up with the Andhra Pradesh government to develop a project called DWACRA (Development of Women And Child in Rural Areas) to help rural artisans export their produce directly, cutting out all middlemen. The DWACRA project will be beneficial for all the three concerned parties, i.e, the artisans, the government and of course, Mahadev.com. 'Besides being much more gainful for artisans, it earns foreign exchange for the government,' says Polisetty. The company earns its profit as commission from the government. The project is an e-tailing model with a difference, instead of individual sellers putting up their websites, it is rather like an online co-operative market. Polisetty is also working to popularise his company's latest software product iEMS (inter Enterprise Management System). 'If one is looking for suitable software for business, web application or for office purposes, Mahadev iEMS enables its users to have a programme exclusively tailor made for their use,' he said. The computer powered by Mahadev iEMS creates programmes to cater to the user's needs automatically, informs Polisetty. Established in December 1997, jointly by Polisetty and Naveena Nagi in the USA (Mahadev.com Inc USA) the company came to India last year when it opened its office in Hyderabad. Citing a clientele from across the world, the company projects a business volume of about $ 90 million for the next two years.About Mahadev iEMS, Polisetty said that Mahadev.com's implementation partners include some of the top 500 companies in the USA. 'All the providers of software solutions ultimately have to narrow down to software products,' says Polisetty. The company provides end-to-end ebusiness backbone for the entire enterprise.Claiming that it is cost effective and secure, Polisetty informed that Mahadev.com has decided to extend mobile commerce to its privileged clients through its open and scalable platform of b-commerce.Polisetty is part of the new age icons of Indians who have made money in the fabled Silicon Valley. He embarked on his software career with a firm called EIT which was acquired by Verifone. Later, Verifone itself was acquired by Hewlett Packard for $ 1.29 billion. Says Polisetty, 'HP acquired Verifone because of two products - vPOS & vGATE which I had written.'These acquisitions landed several stock options for Polisetty, which he says came handy for floating his own company. In India, the company did a private placement last year. 'Till date Rs 10 crore has been invested in the business,' informs Polisetty. 'By the end of this fiscal we will be profitable' he quips. Apart from license fee for the products, other revenue streams of the company include implementation service and revenue sharing with customers. In this year's ICE (Internet Commerce Exposition) exhibition in California, Mahadev.com was adjudged the best from among 175 participants. Polisetty adds that the award was for making the best payment security software. 'I want to make iEMS for vertical domains,' says Polisetty of his immediate plans. Some of the sectors he is looking at are oil and natural gas, insurance, power, banking and telecom.