New Delhi, Jan 9 :    New Delhi, Jan 9:  Kinetic Engineering today launched 115 cc auto-geared four-stroke Nova which is pitted against Honda's Activa. 'Nova has been designed in collaboration with UEN to address the need of value-oriented customers who care for design and performance,' said Sulajja Firodia Motwani, joint managing director of Kinetic Engineering. It will not be projected as a woman's dream but as a product for young men who are looking for style. 'We hope to stop customers switching over from motorcycles to scooters. We will project the product as an export item. The company has already invested Rs 20 crore in Nova - complete with a new engine and modern design,' said Ajay Kapila, senior vice-president (sales and marketing). The company has earmarked another Rs 10 crore for the product. Nova will be marketed from March and Kinetic has set a target of 50,000 units in 2002-03. The company expects to export 7,000 scooters annually. 'It can deliver a mileage of 60 km per litre in right conditions. There is a good storage space and purse hooks to help the college goers,' said Motwani. Kinetic will be looking at the high-end scooters market in future. The next product in the pipeline is a 125cc scooter, Motwani added. The company is yet to put a price tag on Nova. However, sources from the company said it will be at par with Activa. Activa is the first and so far only model launched by Honda Motorcycles and Scooters India Limited.