India’s buy-now-pay-later industry set to surge over ten-fold
India’s buy-now-pay-later (BNPL) industry is booming and set to surge over ten-fold within four years as tens of millions of online shoppers get lured by interest-free credit with fewer hassles, market players told Reuters.
Redseer estimates India’s BNPL market will rocket to $45-50 billion by 2026 from $3-3.5 billion now. The research firm also estimates that the number of BNPL users in the country may rise to 80-100 million customers by then, from 10-15 million currently.
However, since the maximum credit currently being offered on BNPL is Rs 100,000 ($1,347.89), much lower than credit card offers, it will take some time before it can disrupt the cards market or wrest market share, said analysts at Macquarie Research.
Fintech firm MobiKwik sees BNPL business nearly doubling in two years. Amazon joined the BNPL bandwagon in 2020 while BharatPe started the service last month.