New Delhi, Aug. 16 :
New Delhi, Aug. 16:
Hyundai Motor India Limited (HMIL) today launched the Accent Viva-its first offering this fiscal. The Viva is a sporty semi-notchback version of its mid-size car. Priced at Rs 6.79 lakh (ex-showroom Delhi), it is lower than the Tornado (its other sporty offering) at Rs 7.28 lakh.
While the present car is powered with an in-line 4-cylinder 16-valve DOHC petrol engine, Hyundai promises to pack in a diesel engine option within the next 10 weeks. The car will be fitted with the common rail diesel injection engine that it is supposed to source from Mercedes Benz and make in India under a technical alliance with Bosch.
The 1599cc five-door Viva will be followed by its long-awaited sports utility vehicle, the Terracan. Hyundai plans to initially import the Terracan as a completely built unit (CBU). Three months after launch, it will be assembled here from CKD (completely knocked down) kits and will be priced in the range of Rs 7-8 lakh.
'We had earlier looked only at petrol as the option for the Accent as we thought the dismantling of the administered price mechanism (APM) would bring down the difference between petrol and diesel. But the raised duties on petrol have ensured the original pricing remains,' said Hyundai president B. V. R. Subbu.
He ruled out any immediate rise in vehicle prices due to the surge in global steel prices, as it had supply contracts that run till November.
The Accent Viva is the fifth variant of Accent after GLS, GLX, GVS and Tornado. HMIL managing director J. I. Kim said, 'We were not sure of the acceptance of this model in India. So it took us a little time to introduce it here after the launches in European and US markets.'
The Viva, which will sport a unique Passion Red colour, has an anti-lock braking system, 14-inch alloy wheels, rear defogger, audio with remote as standard features. It will be available in Prime Beige, Noble White, Bright Silver, Modern Grey, Ebony Black, Suave Blue and Frost Dew colours.
'The car will increase Hyundai's marketshare in the mid-size segment from the present 22 per cent during January-July, compared with 16 per cent in 2001,' Subbu said, adding that new launches will not mean slackening in the old models like Santro, Accent and Sonata.
While the Sonata is set to get a new stronger engine, HMIL announced its intention to launch a new-look Santro by May 2004, which will replace the existing car.
Kim said, 'The small car segment will remain the focus of the company. Our Santro customers will want to graduate to better cars in a few years' time. We are looking into the segment between compact and mid-size sedan for some vehicle that can fulfil this need.'