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How do influencers partner with brands? Fashion influencer Sana Grover reveals her process

ABP Digital Brand Studio Published 21.08.22, 11:31 PM

Influencers have played a vital role in the day-to-day choices of the audience. A decade ago, blogging was considered bizarre with a limited scope. However, tables have now turned. Thanks to the social media wave that blogging has become one of the top desirable career choices for content creators. With a plethora of niches available, influencer Sana Grover has gained tremendous momentum for her extraordinary content in the fashion, beauty and lifestyle categories.

Sana has primarily been creating content about fashion, and she has collaborated with many leading fashion and lifestyle brands to diversify her portfolio. Brought up in India’s capital city, New Delhi, the blogger is currently based in London pursuing her Master’s degree in Global Media Industries from the renowned King’s College London. Known for her multi-way styling, Sana’s style statement is unique, trendy and vibrant.

While she has a fanbase of more than 120K followers on the gram, Sana Grover has a YouTube channel with the same name that has around 418K subscribers. Behind her excellent and aesthetically pleasing content, Sana considers genuineness as the key. As a content creator, she has always believed in creating informative, engaging and relatable content for the audience. It is perhaps one of the reasons why fashion enthusiasts resonate with Sana’s styling.

Moreover, the blogger’s fashion statement is achievable which is an amalgamation of western and Indian styles. The way she curates different styles with every other outfit is adorable which has seen her work with international designers, luxury brands and fashion houses. In addition, Sana’s most recent collaboration has been with LeverageEdu where she will be sharing her experience of staying in the UK, how to shortlist universities for studies and the best travel destinations in the country.

As much as Sana Grover is passionate about influencing people with her work, she ensures that her studies do not get hampered. Believing in the concept of earning while learning, Grover is inspiring thousands of aspiring bloggers on how to earn fortunes through social media. “I have just started my journey, and there’s a lot to achieve. I believe that the curiosity I have to learn newer things has helped me reach where I am today”, she revealed.

Apart from fashion, beauty and lifestyle, Sana Grover loves to explore different destinations. So far, she has travelled to different destinations across the UK and she keeps documenting her travel stories to keep her audience updated. When asked if she is selective about collaborating with known brands, Sana said, “Of course, I want to collaborate with the best brands of the world. Along with it, I want to associate with brands that offer quality products and services. My audience looks up to my work and is influenced by what I do. Therefore, I believe in not compromising the quality or breaking the authenticity of work.”

Check out Sana Grover’s diversified content on her Instagram page ‘@sanagrover’.

This is a sponsored article.

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