New Delhi, June 19 :
New Delhi, June 19:
Ford India is set to launch Mondeo-its offering in the top-end D segment -by the end of the year.
The car will be available in both petrol and diesel versions and is likely to be priced in the Rs 12-15 lakh range. The car will be competing with other models like Maruti's Vitara, Honda's Accord and Hyundai's Sonata which are likely to be launched during the year.
The car has already been launched in Europe in November last year and its various models are priced at £ 16,000-20,000.
The car will be brought to India in a completely knocked down (CKD) form and assembled at Ford's manufacturing facility at Chennai. The CBUs will be imported from Ford's plant in Belgium.
Announcing the company's plans to launch Mondeo later this year, Phil Spender, managing director of Ford India, said, 'We have undertaken the market survey and are confident that there will be a niche market for the product. It is a 4,000-5,000 market and we will have a competitive market share.'
'The car will be customised to suit Indian conditions with higher ground clearance, better suspension and special induction shift (which will give the engine higher thrust while moving through waterlogged streets) specially designed for the monsoon season.'
The company will run a special training course for its dealers and enhance their infrastructure to service and sell the Mondeo.
'We have a tremendous investment in brand building we will continue to invest in it. This is important for the company,' said Randy Shockley, vice-president, marketing, sales and services.