New Delhi, Jan. 16 :    New Delhi, Jan. 16:  What's Harry Potter doing in a car show? Teaching children about environment and safety, automaker Ford would say, which has roped in the boy wizard with a lightning-bolt scar on his forehead to weave a spell on the li'l 'uns. So the 'Hogwarts school of magic and witchcraft' turns into the 'Fordwarts school of magic and witchcraft.' And who to play the wizard better than Ford India managing director and president David E. Freidman himself. Besides being a big draw with the children, this wizard also does a soft sales pitch for cars from the Ford stable. The Hogwarts Express-the passenger train that runs between Kings Cross station in London and Hogsmeade Station near the village of Hogwarts at least four times a year-the village itself, and other characters from the series, all come alive at 'Ford Junior Funtasia'. The original train has no adults on board-except a witch who pushes a tea cart through the train and the driver. The Ford version too is meant primarily for little feet. What's more, every kid who visits the show gets a load of freebies. The only condition is that they board the train, get down at platform 9 ¾, and enter the Hogwarts village. Inside, characters from the novel interact with the students, informing them about issues related to safety and environment. 'We have the quiz programme which is a big hit. The teen wizard asks questions ranging from environment, science fiction, road safety, technology and on Harry Potter himself. The whole idea is to make the event more meaningful to children who visit the fair,' he said. 'The concept was conceived to keep the 'Josh' concept alive. The take-off from Harry Potter to communicate with children was natural since it is what today's kids read,' he added. And while the kids try to crack the Harry Potter trivia, clowns and characters from the novel move around the Funtasia stage, throwing snow at the participants. Adding to the aura of mystery are cut-outs of the train, shops selling quaint, magical ingredients, and goblins and wizards. Ford plans to organise more such events during the year. 'We are evaluating this show and more events are being planned,' a company spokesperson said. 'We will observe January 20 as the Ford environment day. We plan to involve children from 20 schools in Delhi to spread awareness on environment conservation,' the spokesperson added.