Domino’s drops Coke, picks Pepsi as partner
Jubilant FoodWorks has tied up with PepsiCo as the new beverage partner for Domino’s Pizza India.
The food service company had an exclusive arrangement with Coca-Cola in the country so far.
As part of the new partnership, PepsiCo’s carbonated beverages such as Pepsi, Mountain Dew, 7Up and Mirinda along with Lipton Ice Tea will be sold across all Domino’s Pizza restaurants in India, the company said.
Jubilant FoodWorks and its subsidiary have the exclusive rights to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. At present it operates in India and Sri Lanka. It has a network of 1,167 Domino’s Pizza restaurants across 269 cities.
The company also has exclusive rights to develop and operate Dunkin’ Donuts restaurants in India.
“We are delighted to announce PepsiCo as the beverage partner for Domino’s Pizza India. The partnership will bring in fresh focus on our beverage portfolio,” said Pratik Pota, chief executive officer and whole-time director, Jubilant FoodWorks.
However, the announcement did not lift spirits at the Jubilant counter. On the BSE, the scrip ended 2.46 per cent lower at Rs 1063.90.