The banking and finance industry is vast, complex and filled with jargons which may be difficult for the common person to understand. When a person decides to invest in, there are multiple options available such as Direct Stocks, Equity Mutual Funds, Debt Mutual Funds, Crypto-currency, Bonds and many more. For centuries, Gold has been used as a medium of investment, however, there are various ways in which investment in Gold can be done, in order to get fruitful returns. Everyone gets fascinated with the idea of sitting at home and investing in various possible avenues in order to get profits, but in actual life it is really difficult and gets confusing for beginners to analyse the market and identify the right sources to invest in. At times it becomes puzzling and difficult to analyse, even for people who are investing in the stock market to identify the new available profitable options of money growth from time-to-time. According to sources, it has also been evident that financial agents do not educate the person properly instead just use marketing gimets to sell the schemes and policies introduced to them.
In general, there are a lot of events which keep occurring in the ecosystem of business which hold a lot of importance in personal life. Due to lack of knowledge, these hacks or facts are avoided by the person. Did you know? The brands and departmental stores are planned and arranged in a specific manner to make you spend more money and time in the store. This clearly indicates that business professionals directly trigger the psychology of people.
The trend of content creation over different social media platforms especially Instagram has made it easy to break down jargons of Finance and Banking Industry and give necessary insights about different businesses and their strategies to the audience. Anushka Rathod is one such content creator on Instagram with 250K+ followers, her motto is to educate the audience the fundamentals of business master plans, personal finance and banking. She creates unique content which involves simplifying the boring and lengthy finance and business topics in a fun, quirky, interesting and jargon-free manner. The fun element in her content makes it worth watching for audiences from diversified age groups, work-backgrounds and industries like architecture, law, finance, tech, entertainment, etc.
The infotainment content which is nowadays available to the audience over different platforms is the refined and shorter form of the content which is taught via educational institutes. The aim of the creator is to analyse the available content heavy resources such as research papers, market analysis, annual general meeting reports of the companies or some trending event which has occurred in their particular niche, which is then translated into digestible content. This helps the audience to understand the characteristics of feasible investment options and securities, empowering them to make their own investment decisions. Creator aims at providing 360 degree content to their audience which includes day-to-day business hacks which can be used to spend money judiciously.
Majority of people belonging from different walks of life are unaware about the various aspects of business, finance and economy which are interrelated, and directly or indirectly impact the functioning of businesses and economy. The transformation in the way the content is consumed, delivered and adapted has made it accessible for people to consume information in a go.
