Calcutta, Feb. 10: Direct seller Amway India is expected to commission its first Rs 550-crore greenfield manufacturing plant in Madurai, Tamil Nadu, in the third quarter of 2015.

The company has plans to use the Madurai facility to cater to markets not only within the country but also in south east Asia.

Amway is in talks with the Centre to work towards a holistic legislation for direct selling companies and enhance the ease of doing business.

Former CEO Bill Pinckney was arrested twice and booked under the Prize Chits and Money Circulation Schemes (Banning) Act, 1978.

The company has identified protein supplements as a category where it can drive growth under the Nutrilite brand. Revenues from Nutrilite are slated to grow from Rs 1,200 crore to Rs 1,800 crore by 2020. Amway India clocked a total turnover of Rs 2,046 crore in 2013-14.

Protein supplements account for 25 per cent of Nutrilite's turnover and the target will be to double the contribution by 2020.

"All our products, including Nutrilite, will get manufactured in Madurai eventually. We are investing around Rs 550 crore in this plant. We will service India first but we will also look at making it a regional hub that can serve a larger region around India. Those plans are under discussion but is definitely on the cards. The plant is designed to cover our requirements for the next 10 years. It will start rolling out in the later part of this year," said Sundip Shah, chief marketing officer of Amway India.