New Delhi, Jan. 28: Aircel today launched One Nation, One Rate, a plan that offers users one rate for voice, text and data in home circles and on roaming on Aircel network.

“Incoming calls while on roaming on Aircel network will be free,” it added.

Aircel users in Delhi can avail themselves of the service for Rs 39, Mumbai subscribers have to pay Rs 32, while the product is available in Bengal for Rs 29.

The price points for the service for other circles range from Rs 21 to Rs 59, it added.

“...this product will enable Aircel customers to enjoy one rate for voice, SMS and data services in their respective home circles and even while they are on roaming. We believe the launch of this product will create a community of Aircel users and will mark the start of an important chapter in India’s telecom growth story,” Aircel chief marketing officer Anupam Vasudev said.

The product will offer voice — (local/national) calling at 1paisa/second in home circle as well as on roaming on Aircel network, while incoming calls on roaming will be free.

SMS will be charged at Re 1 for home circle as well as on roaming, while data users will be able to carry the home circle rate on roaming.

Telecom base

Despite a steep fall in the customer base, telecom companies are likely to add 48.9 million subscribers in 2013-14, with their emphasis on deeper penetration in rural areas, a CMIE report has said.