Air India is aiming for a domestic market share of 30 per cent and will significantly strengthen its international operations in the next five years. The airline is putting in place a transformation plan after gathering feedback from its staff.

The carrier, which plans to induct 30 wide-body and narrow-body aircraft, on Thursday announced ‘Vihaan.AI’ — a comprehensive transformation plan with a detailed road map for the next five years. Under the plan, the focus will be on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance, and taking a leadership position in technology, sustainability, and innovation, as well as aggressively investing behind the best industry talent, according to a release.

“Over the next five years, Air India will strive to increase its market share to at least 30 per cent in the domestic market while significantly growing the international routes from the present market share. The plan is aimed at putting Air India on a path to sustained growth, profitability and market leadership,” the airline said.

Air India had a domestic market share of 8.4 per cent in July according to the latest data from DGCA. The plan, developed after extensive feedback from Air India employees, will focus on five key pillars — exceptional customer experience, robust operations, industry-best talent, industry leadership and commercial efficiency and profitability.