Delhi-based Sarvesh Kumar Tiwary, founder-cum-managing director of PR Professionals, has promised financial assistance to the family of naik Sunil Kumar Vidyarthi who was among the 18 soldiers killed in Sunday's attack on an army base in Uri, Kashmir.

Sarvesh, 38, who has roots in West Champaran district, has promised to provide the money the family will need for the education of Vidyarthi's four children - 14-year-old Arti, 12-year-old Anshu, 9-year-old Anshika, and Aryan Raj, who is not yet 2 - up to graduation, plus Rs 2 lakh every year for 10 years.

"Apart from the government, he is the first person to come forward to help the family, which is going through a tough time," said Vidyarthi's widow Kiran, 35. "Sarvesh's contribution will help the children get proper education. The family will never forget his contribution."

Sarvesh was moved when he got to know that Arti, Anshu and Anshika had attended school on Monday, the day the body of their father was to arrive at their native Boknari village in Gaya district. Arti is a student of Class VIII, Anshu is studying in Class VI and Anshika is in upper kindergarten at DAV Public School, Gaya.

"I want to remain connected with the family so that whenever they need help, it can be provided to them," Sarvesh, whose business is spread over five states including Delhi and Haryana and whose firm has worked on projects such as the Gurgaon Metro, told The Telegraph on the phone. "The district administration has assured all help to me," added Sarvesh, who also runs a non-governmental organization called RAWS (Rise Always Welfare Society).

He will visit the family at Bokrari under Paraiya block in Gaya district on Thursday to hand over the first cheque to Kiran.

Sarvesh, who is associated with the Centre's Beti Bachao, Beti Padhao campaign, had provided financial help to the family of the Delhi physiotherapist whose brutal rape and murder had rocked the country. He also bears the education costs of six girls from Uttar Pradesh.

Gaya district magistrate Kumar Ravi confirmed that Sarvesh had contacted him over phone and expressed willingness to help Vidyarthi's family.

Gurgaon-based philanthropist Kumar Arunodaya, 44, has promised help for the family members of sepoy Rakesh Singh of Baddji village in Kaimur district, who also died in the Uri attack.

Arunodaya has promised to bear the expenses of Rakesh's son.

"I have also offered to provide a job to the widow of the slain soldier so that she can sustain the family," Arunodaya, who also owns a public school in Patna, told The Telegraph over phone.

Rakesh's father Harihar Singh said: "We are living in penury. The family has lost the only source of livelihood. Any assistance from Arunodaya ji will be of great help." Rakesh's widow Kiran also expressed gratitude. "It (The help) is of great importance for poor people like us," she said.