College is expensive and involves a lot of sacrifices. There is the cost of textbooks, tuition and housing. So students need a reliable laptop that’ll last for years of taking notes, writing papers and editing slides for a group project. That’s where the Mac can help. The Apple product is versatile and covers almost every need of a student.

Take a look at Apple’s second Mac campaign for India, titled ‘Lessons’, which builds on last year’s campaign, ‘Work Is Worth It’. The film inspires students to break free from the mould to accept a more creative approach to learning.

Directed by award-winning director Ayappa, the film plays out to an originally composed music track using voice samples of traditional advice students commonly hear from figures in authority.

There are several features that can help. Summarise in Writing Tools, powered by Apple Intelligence, allows students to simplify studies, turning pages of notes into bullet points. For another student, MacBook Air with M4 allows him to multitask with speed when running engineering applications like AutoCAD, MATLAB and Xcode.

Apple Intelligence, or the company’s bouquet of artificial intelligence features, has been built with privacy in mind. It is built into iPhone, iPad, Mac, and Apple Vision Pro.

Some of the features that you could be interested in are Clean Up in Photos (get rid of unwanted objects in a photo), Genmoji (create customised emoji), Image Playground (create fun and unique images), Writing Tools (rewrite, proofread and summarise text), Summarise in Mail (catch up on email threads and understand complex messages), Visual Intelligence (iPhone users learn more about their surroundings) and ChatGPT Integration (you can tap into ChatGPT’s expertise without having to switch between apps).

Apple Intelligence is compatible with iPhone 15 Pro models, iPhone 16 series, iPad and Mac with M1 or later chips, and Apple Vision Pro.