Is a low-cost MacBook finally arriving on March 4? Apple is holding a product launch at which the company is expected to announce at least one new device. The Cupertino-based firm has sent out invitations for gatherings in New York, London and Shanghai, stating that it will be an in-person showcase.

According to a recent Bloomberg report, Apple’s rumoured low-cost MacBook could arrive “as early as March”, with a design that belies its price tag. Based on the report, it may cost less than $1,000, but it is unlikely to feature a cheap plastic build.

The report adds that the device will have an aluminium chassis produced using a new manufacturing process “designed to be both faster and more cost-effective than the one used for Apple’s current laptops”.

Given its target audience — users with light workloads and university students — the series may be available in a range of colours, including yellow, light green and blue. Notably, the invitation sent out by Apple features the company’s logo in several hues. Some reports suggest that the comparatively inexpensive machine will feature the A18 Pro iPhone chip rather than an M-series processor. The A18 Pro chip has proved capable of running AI models.

In 2021, Apple was rumoured to be developing a MacBook in a range of colours, but that device never materialised.

The invitation does not mention a keynote that will be streamed online, which has been standard practice since 2020.

In addition to a more affordable MacBook, Apple is reportedly planning several launches in the first half of the year, including new MacBook Pro and MacBook Air models, as well as updated iPads. The company may also release an iPhone 17e, the successor to its mid-tier smartphone. It could replace the notch with the Dynamic Island and may feature the A19 chip and MagSafe charging.

Meanwhile, Samsung’s next Unpacked event is scheduled for February 25, where it is expected to unveil the next-generation Galaxy S26 series.