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Jingle bells woo voters with catchy lyrics, tunes

If Modi can melt stones, Subodh bhaiya can also bring vikas, or so poll ditties say

By Animesh Bisoee in Jamshedpur
  • Published 3.05.19, 3:10 AM
  • Updated 3.05.19, 3:10 AM
  • 2 mins read
BJP campaign vehicle plays songs in Sakchi, Jamshedpur, on Thursday. Picture by Bhola Prasad

If voters get tired of slogans blaring from every corner, the jingle factory is creating a diversion in the poll soundscape of Jamshedpur and Ranchi.

So, there’s the ditty inspired from Mere Rashke Qamar, “Kaam karne ka unko junoon aisa hai, unke aage pathar bhi phighal jata hai, chowkidar hai woh, log Modi kahte hain…(He’s so passionate about work that stones melt in front of him, he’s a watchman, his name’s Modi), or the one that borrows the spirit of Thik Hai, sung by popular Bhojpuri singer Khesari Yadav, Nun roti khayenge, Modi ko jeetwayenge, thik hai (We’ll have salt and roti but make Modi win, okay?).

The BJP has an edge in poll jingles, with campaign vehicles fitted with high-quality sound systems playing Hindi, Bhojpuri and Panchpargania songs on the streets of Ranchi and Jamshedpur. Soon, Santhali songs will also be added to the list, said Kamal Kishore, in-charge (publicity) for BJP Jamshedpur candidate and sitting MP Bidyut Baran Mahto.

“We got the songs from our state party office in Ranchi. They’re sung by local singers. They portray the stand of the party and highlight the achievements of our Prime Minister Narendra Modi. We have dedicated at least two vehicles in each of the Assembly constituencies under Jamshedpur Parliamentary seat. Songs attract people of all age groups, they are catchy and they stick on the mind,” Kishore smiled.

Kishore said they would get two-three songs sung by local Santhali artistes in a day or two for campaign vehicles in tribal-dominated areas. “Our youth leader Ramesh Hansdah has lined up few jingles based on popular Santhali film songs,” he added.

Under Jamshedpur Parliamentary constituency, barring Jamshedpur East and West Assembly segments, the rest four, Ghatshila, Baharagora, Potka and Jugsalai have sizeable number of tribals.

In Ranchi, BJP candidate Sanjay Seth’s campaign relies in Hindi and Panchpargania songs to woo the electorate. “While Hindi songs have been created by the party state leadership we (read Seth) have locally recorded songs in Panchparganiya language to connect with voters especially in Silli, Khijri and Ormanjhi constituencies,” said Kawaljit Singh, who is handling the publicity aspect for Seth.

Ranchi Parliamentary constituency also has six Assembly segments, Ichagarh, Silli, Khijri, Ranchi, Hatia and Kanke.

Congress (mahagathbandhan) candidate and three-time former Ranchi MP Subodh Kant Sahay is also playing songs, but here has given a distinctive touch to them by including his name. “We have recorded songs locally. We have interesting numbers such as Jai ho, vikas ho, Subodh bhaiya ka saath ho (inspired from the film Jai Ho’s number),” said Anil Kumar, who handles publicity for Sahay.

Bangla and Santhali songs will play a key role in the campaigns of Jamshedpur’s mahagadhbandhan candidate and sitting five-time JMM Seraikela MLA Champai Soren, his media in-charge, Manoj Yadav said.

“We are using local singers for Kurmali, Santhali and also Hindi songs. The vehicles will start playing such songs in all the Assembly segments of the Jamshedpur seat from tomorrow (Friday), I think,” said Yadav.