Home / Sports / Euro 2020: Cristiano Ronaldo snubs Coca-Cola at presser, company takes USD 4 billion hit

Euro 2020: Cristiano Ronaldo snubs Coca-Cola at presser, company takes USD 4 billion hit

The beverage giant’s share price slipped from $ 56.10 to $ 55.22 almost immediately after the Portugal captain’s gesture
Cristiano Ronaldo.
Cristiano Ronaldo.
File Photo

Our Bureau And Agencies   |   Published 16.06.21, 07:05 PM

Portugal captain Cristiano Ronaldo removed Coca-Cola bottles placed in front of him during a Euro 2020 press conference in Budapest, which reportedly cost the global beverage giant a staggering USD 4 billion.

Ronaldo set aside two Coca-Cola glass bottles which lay in front of him during a presser ahead of Portugal’s opening Euro match against Hungary on Monday.


In a video that has since gone viral, the 36-year-old Juventus striker picked up a bottle of water instead saying “Agua!” in Portuguese, seemingly urging people to choose water over aerated drinks.

According to media reports, the share price of Coca-Cola, one of the official sponsors of Euro 2020, slipped from USD 56.10 to USD 55.22 almost immediately after Ronaldo’s gesture.

The market valuation of Coca-Cola went from USD 242 billion to USD 238 billion, a fall of USD 4 billion

Reacting to the incident, Coca-Cola in a statement said “everyone is entitled to their drink preferences" with different "tastes and needs”.

Ronaldo has spoken about his uneasiness with carbonated drinks earlier as well. In December last year, he had tweeted, “My son has potential, We'll see if he will become a great footballer. Sometimes he drinks Coke and eats crisps and it irritates me.”

Ronaldo went past France's Michel Platini to become the all-time top-scorer of the tournament as he scored a brace, leading his side to a 3-0 win over Hungary on Tuesday.

Defending champions Portugal will clash with Germany next on Saturday.

On Tuesday, France midfielder Paul Pogba removed a bottle of Heineken beer that had been placed in front of him at a press conference.

Pogba, a practising Muslim, removed the bottle when he sat down to speak to the media after his side's 1-0 win over Germany.

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