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First look of @35, a one-stop fashion and gifting boutique

The fashion store aims to provide bespoke fashion and occasion wear solutions for the contemporary women

Priyanka A. Roy | Published 27.08.22, 02:08 AM
The interior section of the store is done up with a sophisticated look and feel in shades of white, black and brown. It complements the colourful display. The warm lights and chandelier decor add to the overall elegant charm. “The interior was planned by us as both of us have a creative mind. We kept the monochrome colour palette because we house a collection for every age group that ranges from subtle to bright,” added Uzma and Mariam.

The interior section of the store is done up with a sophisticated look and feel in shades of white, black and brown. It complements the colourful display. The warm lights and chandelier decor add to the overall elegant charm. “The interior was planned by us as both of us have a creative mind. We kept the monochrome colour palette because we house a collection for every age group that ranges from subtle to bright,” added Uzma and Mariam.

Decked out in an elegant monochrome colour palette, @35 is a recently launched multi-designer boutique on Gurusaday Road. Started by friends Uzma Ahmed and Mariam Asif, the 700sqft store houses three brands — U by Uzma, Mariuz-couture and pret, and The Tiny Treasure, offering a one-stop solution from apparel and accessories to gifting under one roof. “I have been in the apparel business for a long time. Mariam, a young friend of mine, started her brand Mariuz, which is catering specifically to the younger generation and my brand U by Uzma caters to a diverse age group. So, we thought of bringing the two labels together and starting a one-stop store for a convenient shopping experience for our patrons and the city people,” said Uzma Ahmed.

The fashion boutique housing two womenswear apparel labels and a luxury gifting brand aims to provide bespoke fashion and occasion wear solutions for the contemporary women. “We want to enrich the fashion experience of the women of today, who are are evolved and are ready to embrace their individuality and are constantly experimenting with their sense of style and redefining their fashion boundaries. We chose this location as it is conveniently located with a parking facility. It is a prime location and we aim to provide complete customised solutions for the wedding or any kind occasions, starting from the trousseau to invites and gifting,” said Uzma Ahmed (left) and Mariam Asif, co-owners, @35.

What: @35

Where: 35 Ahiripukur Road, Mangalam Apartment (Near Mainland China)

Timings: 11.30am to 6pm (Sunday closed)

U by Uzma features Indian ethnic wear catering to wedding occasion and parties. Outfits made of georgette, crepe, sequins, in-house digital prints and chiffon include shararas, palazzo and kurta set, saris and lehngas. Outfits designed with gota work, mukaish and mirror work are highlights of the present collection. Rs 7,500 onwards.

U by Uzma features Indian ethnic wear catering to wedding occasion and parties. Outfits made of georgette, crepe, sequins, in-house digital prints and chiffon include shararas, palazzo and kurta set, saris and lehngas. Outfits designed with gota work, mukaish and mirror work are highlights of the present collection. Rs 7,500 onwards.

The gifting section has gifts for all age groups including hampers for baby announcements, anniversaries, birthdays and wedding invites. Ready hampers as well as customisable hampers as per budget are available and can be delivered within 24 hours. Rs 2,500 onwards.

The gifting section has gifts for all age groups including hampers for baby announcements, anniversaries, birthdays and wedding invites. Ready hampers as well as customisable hampers as per budget are available and can be delivered within 24 hours. Rs 2,500 onwards.

Mariuz, featuring a smart and trendy collection of westerns and Indo-westerns, has silhouettes like tops, crop tops, pants, pantsuits, gowns and dresses that can be purchased for casual wear, semi-formal wear, occasion wear or party wear. Rs 1,250 onwards.

Mariuz, featuring a smart and trendy collection of westerns and Indo-westerns, has silhouettes like tops, crop tops, pants, pantsuits, gowns and dresses that can be purchased for casual wear, semi-formal wear, occasion wear or party wear. Rs 1,250 onwards.

Pictures: B. Halder

Last updated on 27.08.22, 02:08 AM
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