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Yoseba is a new one-stop destination for menswear

The Telegraph checked it out with a special shoot with Djs Vicky and Girish

Pramita Ghosh | Published 09.06.22, 12:50 AM

If you had thought bling is for women, you must have by now seen Karan Johar’s 50th birthday bash pictures where Bolly actors rocked the theme of the party with such elegance. If you have a similar theme in mind for a birthday bash (because why not?!) or a cocktail party to attend, you have options aplenty to choose from. Our models for the day, Vicky Metharamani and Girish Wadhwani bling-ed it up  in style.

While Vicky is seen rocking a maroon bandhgala set from label Crestelli teamed with tan shoes from Whitemuds, Girish upped the glam quotient in a Philocaly blazer that he teamed with a black shirt and blue waistcoat from Nero Couture and Bespoke, respectively.

A sundowner gig by the beach or just a casual holiday look, this shirt with pink floral motifs by in-house brand Yoseba by Yugamini has a very relaxed mood. It has been styled with trousers. If you wish you can also team it with white shorts and white kicks. Don’t forget the sunnies.

“As someone who was always encouraged to pursue her creative musings, investing my energies in a place where I would be surrounded by design seemed like a great idea. And so, I went about setting up Yoseba, which awarded me the perfect opportunity to bridge my values and qualifications with the modern concepts of fashion and design.

Yoseba is a platform supported with manufacturing and marketing, a creation platform and a market with fewer middlemen, bringing designers and consumers closer than ever. It’s like my own little school of fashion where I am allowed to preach what I love and thus make a living out of it,” said  Yugamini, designer and owner of Yoseba.

“Vicky has a very classic and clean sense of style but I wanted to experiment with his look. We pushed him a little to try on different outfits that he wouldn’t ideally pick and I think he carried it off with a lot of suave. While Girish has a playful and experimental sense of style and that’s exactly the kind of outfits we gave him. A printed shirt, a tuxedo and a kurta with an open jacket and he carried them all with absolute ease,” said Neha Gandhi Binjrajka, who styled the shoot.

The multi-designer store located in Bhawanipore is owned by designer Yugamini Raj. The 2,200sq ft store is divided into two levels, showcasing clothes for men that are ethnic as well as eclectic, catering to occasionwear primarily. The brand focuses on creating “an environment-friendly and sustainable brand promoting Indian art and organic clothing.” Bandhgalas, sherwanis, jackets, blazers, kurtas to a whole new tie-dye range, the options are plenty for men.

Vicky sports an outfit in an icy haze hue, hand painted and hand textured on slub silk, with asymmetrical kurta and contemporary jacket set from Jatin Malik and shoes from dmodot. The offbeat shade with delicate detailing make it a fab combo.

Have a mehndi ceremony in mind? How cool does  this Jatin Malik teal green shrug set look on Girish? “I loved this look the most. I am someone who does a lot of layering and this one was great, the cut to the colour,” said Girish.

The store houses several accessories for men like pocket squares, bow ties, shoes, ties along with some wellness products. “We customise shoes for our clients in any design that they want. That aside we house many shoes in various shades and styles,” said Yugamini.

Print-on-print is trending. For a day look, Vicky wore a kurta and Nehru jacket set by Project Bandi with classy dmodot slip-ons. We are crushing on the refreshing mix of wildflowers printed on grey cotton-silk fabric. “If I had to choose one look, my most favourite would be this one. It’s easy-breezy and very close to my personal style,” said Vicky.

It has been a fantastic experience shooting  with The Telegraph for the first time and honestly for some of the looks I went out of my usual style but I believe it came out well — Vicky Metharamani

It was a fun shoot! Vicky and I know each other for over 20 years now, way before we became DJs. This was the first time both of us were together to shoot for The Telegraph and it was awesome! Usually I experiment with my looks and today I was completely comfortable with The Telegraph around — Girish Wadhwani

Pictures: Pabitra Das

Make-up and hair: Sayanta Dhali

Last updated on 09.06.22, 12:50 AM
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