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Samsung’s Galaxy Book portfolio in India is a game-changer

Consumers are saying that they don’t just want one device but want the different devices to talk to one another

Mathures Paul | Published 04.04.22, 12:38 AM
Samsung Galaxy Book2 Series and Galaxy Book Go don’t make any compromises.

Samsung Galaxy Book2 Series and Galaxy Book Go don’t make any compromises.

Picture: Samsung

A few years ago when I first came across the Samsung Galaxy Book range at Mobile World Congress, the first thought was: “When will it launch in India?” Not just light and well-designed, it had the perfect processor for all heavy-lifting tasks. The South Korean company has made the right move by finally bringing the Galaxy Book2 Series to India because students, the office-going crowd and content creators need machines without compromises, especially in the mid range, though the new series covers a wide price spectrum.

Consider this. Many of us use these three devices — smartphone, tablet and laptop. We usually go for two powerful devices while keeping third budget focussed. For example, an engineering student knows that all the complicated projections can be achieved by logging into the machines at their institutions but that also means, they will purchase a good smartphone and a tablet for interoperability. Or consider a combo of smartphone and laptop. Apple has already managed to achieve this spectrum globally. Samsung has always had the devices but now it’s time to get it to more markets.

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Having a Galaxy Book2 Series member alongside, say, a Galaxy S22 phone and Galaxy Tab S8 device helps. Operations become easy. Realme and Xiaomi too have been trying to achieve the same but compromises keep getting made.

“Not just a smartphone. Not just a tablet. Not just a laptop. Consumers want a connected experience. Consumers are saying that they don’t just want one device but want the different devices to talk to one another. So it’s about integration. It’s a different generation that was saying they want the mobile experience to be simple. Now users want the best camera, battery, processor, design, security… let me stand out,” Sandeep Poswal, general manager and head, new computing business, Samsung, told us a few days ago when we met in Delhi.

The man has a point. Sharing files between devices, using features simultaneously on two devices, app access across a range of devices… everything becomes easier.

Sandeep Poswal, general manager and head, new computing business, Samsung

Sandeep Poswal, general manager and head, new computing business, Samsung

The new machines cover quite a range. Galaxy Book2 series and Galaxy Book2 Business are powered by 12th Generation Intel Core processor. Galaxy Book Go is powered by Snapdragon 7c Gen 2 Compute Platform. All of them come in an ultra-portable design. Simply holding the laptop in the hand is a joy.

“A professional might say if I am on a Zoom call on my laptop and having to see the presentation at the same time… I don’t want the same laptop to be occupied and I want this to be my second screen. Options are there. Enter the tablet. Connect via Link to Windows. Or say if there is a call a kid needs to attend, connect that call via your laptop and transfer it to your second screen… the tablet… give it to the kid and he or she can go to the other room. Connectivity is never going to be a problem. There are several use case scenarios. Architects can use it, professional painters can use it,” said Sandeep.

In case you are interested, customers purchasing Galaxy Book2 Pro 360, Galaxy Book2 Pro and Galaxy Book2 360 will get Galaxy Buds Pro worth Rs 1,999 or 24-inch Slim Monitor at just Rs 4,999 and an instant cashback of Rs 5000. Customers purchasing Galaxy Book Go will get an instant cashback of Rs 3000. The offers are applicable till April 30.

Last updated on 04.04.22, 04:31 AM
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