Upcycled, sustainable and fashionable — define city-based brand Denim Darzi’s unique collection of outfits. Their interesting range includes outfits for men, women and kids. Started around the pandemic in 2020 by entrepreneur Rupali Mukherjee, the brand was born out of sheer love for denims and with an aim to repurpose old denim wear and industry-waste denim meaningfully. “My husband and I both love experimental clothing and we keep experimenting with new styles. During the lockdown we found there were 25 odd pairs of denims lying at home. Donating wasn’t an option because of the trouser fitting. There was so much denim at home and Durga Puja was around the corner, so we decided to do denim patchwork on outfits for the entire family and everyone liked it. That’s how we started Denim Darzi,” said Rupali.
Denim Darzi’s wide collection includes Indian, western and Indo-western styles in various silhouettes from a sari to a dhoti. “We upcycle post-consumer discarded denims and textile industry-waste denim.We infuse the collected denim with fabric waste from shops and the textile industry to design our collections. Our outfits are a concoction of waste denim and other fabrics like satin, cotton, linen, jamdani,” added Rupali. Speaking on the production process, she said, “We have tied up with a tailoring unit. We do hand sketches and send them. The idea was to work sustainably and not have a big production unit. We did not want to go into bulk production. It is done based on the collection we get to source from textile industry. We operate only through online platforms.”
An ethnic look with a spiffy touch, the linen-satin zipper kurta detailed with denim adds bright colours on plain white.
Pauline Laravoire posed in a red denim-border gicha silk sari made with upcycled denim and Meghdut RoyChowdhury wore the denim hemicycle waistcoat made of cotton and industry-waste denim for a dapper look.
This linen-satin sari designed with denim patchwork is perfect as a smart daywear for the upcoming spring and summer seasons.
This scrap denim Nehru topi with the Calcutta yellow cab embroidery is a statement look with a quirky touch.
Pictures courtesy: Denim Darzi
Denim Darzi products available at www.denimdarzi.com
