Champion clean beauty with these vegan homegrown cosmetics brands

For your next makeup haul, these cruelty-free Indian brands with long wear, skincare-infused products are worth a try

Aatreyee Mohanta Published 27.10.22, 06:00 PM


When it comes to being vegan, it is imperative to understand that it is not just a diet but a lifestyle. With awareness about the way of life spreading and more people opting for vegan options, and the need of the hour being clean, sustainable beauty, the world of beauty products has been brought into the fold as well.

One of the biggest changes and (good) trends the world of beauty has seen in recent times is vegan cosmetics.


These cruelty-free products don’t use any animal-based ingredients and do not test on animals either. It is a great way to take a stand against animal cruelty and these homegrown brands are creating high-quality products that the makeup buff in you will adore.

Bookmark these Indian vegan cosmetics brands for your next makeup haul…

Disguise Cosmetics

Started by Shivangi Shah, Desiree Pereira and Lakshay Mohendroo in Mumbai in 2018, this brand is one of India’s first cruelty-free, vegan cosmetics brands. They don’t use slaughterhouse wastes like tallow, squalene or beeswax and eliminate pigments like Carmine and Guanine in production. Their products are highly pigmented and pocket-friendly too. Don’t forget to check out their satin matte long-wear lipsticks along with the kajal and their range of nail paints.

Asa Beauty

This brand was founded by mother and daughter-in-law duo Sukriti Jindal Khaitan and Asha Jindal Khaitan with the aim to create a purposeful luxury beauty brand that is cruelty-free and vegan. Their creations are more than 92 per cent natural along with being recyclable. They also have a unique refill program that allows one to minimise waste and reduce plastic consumption. They craft their cases out of aluminium which is an endlessly recyclable material making the experience more luxe. Do check out their range of lip and cheek tints.

Fae Beauty

This homegrown brand was started by Karishma Kewalramani to create beauty products which are ‘real, authentic and unfiltered’ for everyone. Their products are created for Indian skin and work well in warm climates giving a pigmented colour pay-off, and they are PETA-certified vegan too! Check out their 2-in-1 brow gel and mascara along with their Glaws glosses and buildable matte lipsticks.

Daughter Earth

Prasanthy Gurugubelli’s brand brings together scientific research along with plant based bioactives. Their products are made ethically, are PETA certified vegan and also have elements of Ayurveda in them. The cosmetics are enriched with useful skincare ingredients so you have happy skin along with long-lasting makeup. Don’t miss out on their Purple blush and shimmer eyeshadows.

Just Herbs

Started by Dr Neena Chopra, an award-winning biochemist, this brand uses the goodness of Ayurveda and a holistic approach to create clean beauty options. Their products give a full ingredient disclosure along with being free from chemicals. Their skincare range also has sample-size combo packs so you can try the products before you buy the full-size ones. Check out the newly-launched eyeshadow sticks, which are highly pigmented and glittery while their pot lip and cheek tints are hydrating and bright.


Amit Patil and Nikita Deshpande created this brand to bridge the gap in the market for clean and performance driven beauty. Their products have the benefits of real skincare all while being good for the planet and cruelty-free. Aimed at Indian skin and skin tones, their range of creamy buildable concealer-foundations works well for those looking for just a touch of glow. Also check out their Beet Tint, blushes and strobe cream.

Also check out...

Rang De

This brand is the newest kid on the block of Indian vegan cosmetics. Along with having high performance, long-wear formulations for your lips, face and eyes, their products are also paraben-free, sulphate-free and phthalate-free. One of the most unique things about them is their packaging, it showcases Warli, Madhubani, Tikuli, Bhil art which make them one of a kind. Their concealer palette has many options for Indian skin tones while their lipstick palette gives you a wide variety of bold colours.

Follow us on: