Chaitali Das, an award-winning acclaimed jute revivalist and social entrepreneur, recently launched Jute Story, a sustainable and eco-friendly studio boutique. To celebrate spring, the store has a wide range of floral jute and denim products, all made with the goodness of natural materials. The store’s mission is to revive jute into a trendy, fashionable eco-friendly lifestyle space, presenting jute couture nationally and internationally. It also aims to rehabilitate released prison inmates, engaging them in vocational training and advocating social inclusion, beyond stigma and discrimination.
The store is showcasing trendy lifestyle jute products in various segments, like laptop bags, files, ‘I love Kolkata’ and ‘Magnificent India’ printed bags, lifestyle utilities, and accessories like table mats, coasters, pouches, cushion covers and so on. The Queen’s collection has products like jute saris, modern handbags, and big shopper bags for women and the King’s collection has fashionable jackets and portfolio bags for men.