When you really want something, you will find a way to accomplish it, they say. FMCG brand, Tekfoods, has long been crafting solutions that go beyond mere commercial relationships with customers and provide them with an immensely joyous experience at a minimal cost. This pursuit has led Tekfoods to test and inspect various types of food. Tekfoods has now entered the market with cakes and noodles that offer immaculate taste at an affordable cost.
For seven decades, Tekfoods has been supplying households in West Bengal with daily essential food products, with an account of reliability. The focus has not only been on supplying essential ingredients for the kitchen but also on transitioning from bags to pockets; all this at an affordable price point and in a friendly fashion.
This thought led to the creation of 'Boodles' – a new range of noodles. 'Boodles' is delicious. It can directly be consumed from packets, as a quick snack, or can be cooked. This ease of consumption has appealed to people from all age groups. Tekfoods’ leadership aims to satiate hunger at a pocket-friendly price. To aid in this effort, Tekfoods has also introduced a cake called 'Veve' which is as cheap as Rs. 5 for a portion. Slice cakes are available for Rs. 10. This affordability makes it a pocket-friendly option for an anytime snack.
The delicious noodles and the cake have won the hearts of West Bengal and have reached households in Odisha, and Bihar. A company spokesperson said, “Modern society is full of working couples. It is difficult for a working mother to prepare the tiffin for her kids every time. To her, cakes and noodles come as lifesavers. Tekfoods’ product offering costs very little and satiates big hunger.”
The company has thanked consumers who have embraced their products. The brand has seen sustained growth and has also been able to expand. Even the pandemic could not stall its growth. The company stood by its workers during those troubled times and maintained its relationship with customers.
With self-confidence and belief in their products, Tekfoods has now entered the North-eastern states of India like Tripura, Assam, Arunachal Pradesh, Meghalaya, Manipur, Nagaland, and Mizoram. People across these states are enjoying Tekfoods' noodles and cakes. Their products have seen continuous demand from consumers in the market due to their superior quality. Priced between five and ten rupees, they ensure that customers can quickly fill their stomachs at a low cost.
As Tekfoods says, “Just as the sun rises in the east and then spreads its light across the country; with the beginning of our journey in north-eastern India, we hope to reach every part of the country with our product offerings at pocket-friendly prices.”
This article has been published in collaboration with Tekfoods.
