MP minister issues ultimatum to Sabyasachi to withdraw ad
Madhya Pradesh home minister and BJP leader Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewellery designer Sabyasachi Mukherjee to withdraw an advertisement with an “objectionable and obscene” portrayal of the mangalsutra or face legal action.
The mangalsutra ad shows a woman wearing a low neckline dress and posing solo and in an intimate position with a man. After Sabyasachi shared the pictures, it created a controversy with some social media users terming it against Hindu culture and obscene.
फैशन डिजाइनर सब्यसाची मुखर्जी के मंगलसूत्र का विज्ञापन बेहद आपत्तिजनक और मन को आहत करने वाला है।— Dr Narottam Mishra (@drnarottammisra) October 31, 2021
अगर 24 घंटे में आपत्तिजनक विज्ञापन नहीं हटाया तो #SabyasachiMukherjee के खिलाफ केस रजिस्टर्ड कर वैधानिक कार्रवाई की जाएगी।#Sabyasachi pic.twitter.com/iGl9lp3gsR
Mishra said: “I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, a case will be registered against him and legal action taken. Police will be sent for action.”
Last week, Dabur had withdrawn its Fem cream bleach ad, which showed a same-sex couple celebrating Karva Chauth and watching each other through a sieve, after Mishra termed it objectionable and threatened legal action.