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regular-article-logo Sunday, 21 April 2024

MP minister issues ultimatum to Sabyasachi to withdraw ad

BJP leader Narottam Mishra said that the advertisement had an 'objectionable and obscene' portrayal of the mangalsutra

PTI Bhopal Published 01.11.21, 12:33 AM
Sabhyasachi

Sabhyasachi File picture

Madhya Pradesh home minister and BJP leader Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewellery designer Sabyasachi Mukherjee to withdraw an advertisement with an “objectionable and obscene” portrayal of the mangalsutra or face legal action.

The mangalsutra ad shows a woman wearing a low neckline dress and posing solo and in an intimate position with a man. After Sabyasachi shared the pictures, it created a controversy with some social media users terming it against Hindu culture and obscene.

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Mishra said: “I have warned earlier about such advertisements. I am personally warning designer Sabyasachi Mukherjee, giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn, a case will be registered against him and legal action taken. Police will be sent for action.”

Last week, Dabur had withdrawn its Fem cream bleach ad, which showed a same-sex couple celebrating Karva Chauth and watching each other through a sieve, after Mishra termed it objectionable and threatened legal action.

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