Men’s personal care is traditionally small, but over the last several years, we’ve seen things become more and more expansive. According to research, from 2020 to 2027 the segment is expected to grow over 6% YoY. The new generation of men tends to care about nutrition and fitness, but wellness goes beyond that, into grooming, skincare, and haircare. Demand and popularity are growing exponentially and do not appear to be slowing down anytime soon.
When the co-founders of Ombré Men, Justin Tarin, Abraham Ancer, and Aron Marquez discussed a men’s line, they knew there was opportunity to create a line that could tackle sustainability, product efficacy, and design. By choosing sustainable materials, the brand can positively impact the global plastic waste issues. Through high standards for only the best, plant-derived ingredients they could achieve efficacy. And, with attention to detail, they could accomplish a masculine, sleek product design.
The co-founders acknowledged that the cosmetic and beauty industry has a huge plastic problem, and are determined to use sustainable, eco-friendly containers and boxes in every component of the line. Ombré Men is conscious of their company’s goals for social and environmental responsibility. “Understanding the importance of our corporate responsibility was at the top of our list when developing Ombré Men”, Marquez said.
When it came to design and aesthetic, Tarin said, “Our products are displayed in sleek, matte-black packaging. We wanted to create a product that looked classy and sexy, but still maintained a masculine aesthetic on my bathroom counter”. Branded and designed by the marketing and advertising firm, Visionary Playground, Ombré Men needed to be selective with the materials used in manufacturing their packaging, and design played a big role in that. While working with the brand’s marketing agency Tarin knew matte black was the way they wanted to go but standing out in a crowded market is difficult. “I called my co-founder, Aron Marquez, and posed the question, he instantly responded with ‘what about a teal line around the top of every product’, That’s it!”, Tarin said.
In addition to practicing sustainable packaging methods, Ombré Men is dedicated to producing effective, natural products. Using proprietary formulas, the brand combines ancient science derived from plants, with modern technologies to create highly efficient products with benefits you can see and feel. “100% of our line is produced from plants. From the oils to the extracts and beyond — it’s effective and from our planet. Finally, consumers can feel good about looking good”, Ancerc said.
