Calcutta, Dec. 6 :    Calcutta, Dec. 6:  There is more bad news in store for the city cable TV viewer. He will now not only have to shell out more for the favourite soaps or sports programmes, but also for the daily dose of Bollywood, on the cable video channel. Even as cable homes brace for a rate hike in STAR, ESPN, DD Sports and other pay channels, Showtime Advertisement has come to Calcutta to seek its pound of flesh. The Hinduja Group company, which owns cable and home video copyrights for 'more than 70 per cent Hindi feature films produced in India', is putting a price on its Bollywood beam. 'We are asking for royalty of Rs 5-7 per connection per month from the cable operators for rights to air the 2,000 Hindi features in our stable,' Purushotam Samraj, Showtime managing director, said on Thursday at an interface with operators and the media. Cable royalty, a hitherto unheard of concept in this part of the country, will come as an added blow to the consumer who is all set to be hit by another hike in subscription rates soon. With all major satellite broadcasters announcing fee hikes for their pay channels, city cable and satellite homes, which had to soak an increase just a few months back, will probably have to shell out Rs 25-30 more per month, come January. Showtime, which claims it has successfully realised cable royalty in Delhi and Mumbai, is meeting major cablemen's unions in the city, to press their demand. 'This trade has been running with copyright infringement for many years and we want to correct that. We hope Calcutta operators will co-operate with us, failing which we will have to seek legal action,' Samraj said. It is unlikely, though, that the cablemen will yield to this 'fresh menace' readily. 'The consumer is not used to paying for his daily movies on cable video. We will have to seek their feedback on this. If they don't want to pay, we can't force them. Besides, like the broadcaster, the video rights owner should also come forward to increase consumer awareness,' said Tarak Saha, secretary, Forum of Cable Operators. Saha admitted it won't be possible to absorb the cumulative rate hike being effected by the major broadcasters. 'The revisions add up to nearly Rs 50 and as things stand now, we will have to pass on between Rs 25 and 30 to the consumer, or, alternatively, take any one package off the beam,' he said. Shankar Chatterjee of Cable Television Operators' Association, the other major cablemen's union in the city, agreed that a subscription hike is imminent.