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Midnight sale 

Saturday night sale fever at Quest

TT Bureau Published 21.06.17, 12:00 AM

It was pouring discounts and footfalls at midnight sale @ Quest. Only t2 was there

Madness. Shopping. Queue. Or, Midnight Sale @ Quest. Saturday, June 17. The third edition of MSQ saw more than 100 participating stores draw around 2,60,000 people from all parts of the city to make the most of the night-long mega event — discounts of up to 50 per cent on many fashion and luxury brands, prompting buy-buy worth Rs 7.66 crore! Though the memo marked the official sale hours as 10.30pm-2am, the sale began early at a few outlets and many bleary-eyed shops remained open as shoppers formed serpentine queues at the billing counters way past closing time.

The Syed Amir Ali Avenue mall also saw shoppers fuelling up at the packed food court that too was open till late. “Midnight Sale @ Quest is getting bigger and better with every year.  Not only does it offer value for money, the whole experience of being there during the sale is electrifying. The brands offering discounts are huge and the range is varied. This year we saw more footfall and we are very happy with the turnout. MSQ is becoming an event  that Calcuttans are looking forward to,” said Sanjiv Goenka, whose RP-Sanjiv Goenka Group has developed the mall.

What the sellers said...

So, what is the MSQ mantra? “We wanted to give a signature event to Calcutta that would be iconic. And with the footfall increasing every year we can only say that we are meeting the expectations of the people. Our prime focus is to make the people happy where they can come with their family or friends and enjoy. We also made a traffic plan well in advance with the help of cops who were very helpful,” said Dilip Sen, MD, Quest Properties India Ltd.

And what was the one surprise element of #MSQ17? “The one thing that surprised me this year are the people of Calcutta and the patrons of Quest... they broke all the records and raised the bar once again,” said Sanjeev Mehra, VP, Quest Properties India Ltd.

Brands participating for the first time in MSQ: Jimmy Choo, Burberry, Dune London, Superdry pop-up, Lacoste, Tommy Hilfiger, Aeropostale, Raymond MTM, Club SP, UCB Kids, Delsey, Presto, Keventers, Haagen-Dazs.

Apple: “Our best-selling product was iPhone 7 128GB but Apple MacBook Air & Apple Watch also did very well. By the end of MSQ our total sales figure was Rs 28 lakh,” said Sanjay Chordia, of Apple at Imagine store. 

Michael Kors: “We had up to 50 per cent discount on handbags, slings and wallets and it generated sales worth 
Rs 30 lakh. Our bestsellers were Chain totes and Selma’s,” said store manager Sahil Kapoor. MSQ footfall? 600!
Little Shop: “We had a flat 50 per cent off on shoes and garments and we made close to Rs 7,50,000 during the sale which makes it the highest sale we’ve ever done during MSQ,” said owner Shiv Daswani.

Steve Madden: “Unlike the previous years this is the first time we had over 80 per cent of the products on discount,” said Saunak Sarkar, store manager. Total sale? Around Rs 13 lakh. Pop pick? Abbena heels worth Rs 11,000.

ONLY: With a “flat 50 per cent off” on everything, the store raked in Rs 15.6 lakh and even had people at the billing counter past 2am. Closing time? 2.45am.

AEROPOSTALE: This first-time participant offered a flat 50 per cent off on everything, clocking sales of Rs 8.5 lakh.

That moment when...

Total footfall during MSQ: 2,60,000 
Total sales during MSQ: 7.66 crore
Total number of brands that crossed the 10lakh mark: 22
Food court sales: Twice that of the weekend average 
Top 5 brands (highest sale per sq ft): Furla, Swarovski , Michael Kors, Sunglass Hut, Imagine
Top 5 brands (highest sales by value): Lifestyle, Michael Kors, Imagine, Emporio Armani, Tommy Hilfiger
You reach your fave store but the writing is on the store door and you realise you’ve never ever waited so desperately for the clock to strike 10.30pm.
Fireworks and confetti announced the opening of the Midnight Sale@Quest...
FATHER’S DAY OUT: Just one day ahead of Fathers Day, Nishant Das (right) was out with dad Samir Ranjan Das.  “My parents stay in Odisha and they have come to Calcutta especially for the sale. We have been here since 4pm and have shopped from Longines, ONLY, Vero Moda and Calvin Klein,” said Nishant, a TCS employee who bought his dad T-shirts from Aeropostale.
Amount spent: Rs 90,000
Michael Kors was one of the chosen stores where shoppers queued up to get their hands on those bags and accessories.
You want to be double sure about what you are buying. Solution? A quick phone call for a second opinion. After all, no exchange on sale products!
VACAY SHOPPER: Longines? Check. Eske? Check. Tommy Hilfiger? Check. Kama Ayurveda? Check. We spotted Paul (far left) and his friends on a shopping spree. “I am in Calcutta for a vacation and I must say I found it crazy and interesting to see so many people come to shop at night,” smiled the 25-year-old, who stays in China. Amount spent: Rs 200,000
you spot empty hangers and racks and get that sinking feeling... the sale is over and you have to wait till next year! #MissingScenesAlready
early birds: Just when people were pouring in to shop at 10.30pm, we spotted Surya Prakash Soni and wife Manju waiting next to the elevator with seven loaded shopping bags! “We started shopping from almost 2pm as we wanted to avoid the mad rush later in the night. And brands that we wanted to shop from had activated the sale during the day. We are moving to Dubai shortly so we decided to shop here before leaving,” echoed the happy couple.
Amount spent: Rs 70,000
The cashier is amused despite the maddening rush because the pink notes are pouring in and money is honey! *wink*
you go, ‘First let me take a selfie’ as the MSQ expedition is incomplete without a Snapchat update.
You see the other shopper has picked up the same bag that you have chosen, and you secretly hope she doesn’t buy the same. #Twinningtrauma 
You go nooooo when you spot someone else picking up what you wanted to buy and you are yet to even step into the store! 
look, it’s luxe! That winning feeling when you have ticked off your shopping list! “My prime focus was to shop from the premium luxury brands that otherwise don’t provide discounts. I picked accessories mostly from brands like Furla, MK, Steve Madden and The Collective,” smiled Neha, a homemaker.
Amount spent: Rs 80,000
You pore over the menu with as much intensity as you did when filling up those shopping bags. Pet pujo was no problem with the food court open till 2am. 
You have conquered the sale like a #BossBabe which calls for a Boomerang and your super-indulgent mom comes to the rescue at 2am!
mission accomplished: Bijayeeta Banerjee, 26, was shopping with an agenda — buying necessities before she shifted to Dallas for her Master’s. Friend Jitendra Badra was there to give her company (and a helping hand) as they lugged shopping bags and a big suitcase, courtesy the discounts. “I needed a suitcase and the discount made it very cheap, so I picked that up and it came in handy tonight as well,” said Bijayeeta.
Amount spent: Rs 20,000
You are experiencing the electrifying ambience and FaceTiming at the same time. We spotted  Sayed Shahyar Shokar from Bangladesh video-calling his nine-year-old daughter just to show her around Quest! #Aww 
Mama is busy so you help help her in making some serious shopping decisions! We spotted this toddler at Little Shop.
sorted buyer: We spotted Rajeshwari Sahay (left) at 9.30pm before the sale had started and then again at 11.45pm, just before she headed out. “I managed to buy bags, wallets and cocktail dresses from Forever New before heading to Hamleys where I bought fidget spinners. We then went and raided Kama Ayurveda and our last stop was Only where I purchased casual tops for weekends,” said Rajeshwari. “Since I am a fashion student, brands like Jimmy Choo, Steve Madden and Only inspire me for the way they style their items.”
Amount spent: Rs 32,000
The family that shops together, stays together! That sure was the case for MSQ regular Shraddha Malani (left), seen carrying around a good many shopping bags with her daughter Sakshi (centre), 18, her 75-year-old dad and 69-year-old mother. “I came a little early to get a head-start and managed to buy loads. Though MSQ is over, I intend to visit tomorrow as well!” said Shraddha, 41, who shopped from Levi’s, Tommy Hilfiger, Aeropostale, Puma, Louis Philippe and Michael Kors.
Amount spent: Rs 50,000

With a special preview comprising the collections of four designers — Rohit Gandhi + Rahul Khanna, Pankaj & Nidhi, Nupur Kanoi and Namrata Joshipura — and exciting offers at hand, The Loft was a packed affair from Saturday afternoon. The sale at the multi-utility space on the 6th floor of Quest started at 3pm and while Nupur Kanoi was the clear favourite, the collections by the other three designers also found a lot of takers. “This was the first time in 10 years that I offered my collection on sale in Calcutta and the response was overwhelming. The space at The Loft gave us the opportunity to showcase the collection wonderfully. We got a lot of first-time shoppers this time as well,” said Nupur after the sale got over.

“We teamed up with Quest and had a midnight sale at The Loft for the first time. We selected four designers to participate, as we wanted to bring some new names into this mix. The sale went off very well, it was very encouraging... we were very pleased with the response and we wish to continue this event next time also with more designers!” said Shivika Goenka, vice president, special projects, Quest.


Shah Sajjad Ali (right) was declared the winner of “If you don’t have an iPhone you don’t have an iPhone” contest. With 32 participants, the school student’s picture that was posted on the Facebook page of Quest had the highest like (71), helping him bag an iPhone 7 Plus. “The first thing I did after getting the phone was to check out the Portrait mode of the camera that I already love,” said the student of St. Michael’s Academy.

The other activities organised by MSQ 2017 were Inflated Balloon and Countdown Timer.

Nupur Kanoi

On offer: Up to 60 per cent discount on best pieces from all her collections since 2015. 
Bestsellers: The western wear collection.

Having heard about the sale from her aunt who is a mall employee, Ankita Maitra paid a visit to The Loft with her cousin sister. “I picked up a kurta for Rs 6,000, thanks to a discount of 50 per cent,” said Ankita, a businesswoman.

Pankaj & Nidhi
On offer: Up to 50 per cent off on their autumn-winter 2016 collection, offered on sale for the first time Bestsellers: The dresses.

Proudly flaunting her shopping bag, Pratibha Sipani was happy to pose for the t2 camera. “I picked up a draped top from Pankaj & Nidhi as it had a great discount. I have always loved their stuff,” she said, before shopping some  more at MSQ.

Namrata Joshipura
On offer: Up to 50 per cent off on her spring-summer 2017 and autumn-winter 2016 collections. 
Bestselles: Tunics and tops.

Rishika Todi, 17, picked up a tan Indo-western top. “Joshipura’s collection is easily the best here and I was happy to pick up this top,” said the teenager who was seen picking the top out with her mom.

Rohit Gandhi + Rahul Khanna

On offer: A discount of up to 40 per cent on clothing items drawn from different collections.
Bestsellers: Western wear.

Vishakha Agarwal, 24, a fund manager working in Paris, was visiting The Loft with friend Samiksha Sultania (left). Her target? Indo-western outfits for formal occasions. “This discount was perfect as I did not want to shell out a lot of money,” said Vishakha. The duo picked up an Indo-western outfit each from the designer that cost 
Rs 10,000 each after discount.

Text: Pramita Ghosh, Anannya Sarkar and Sehrish Hazarika 
Pictures: Rashbehari Das and B. Halder

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