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regular-article-logo Tuesday, 27 February 2024

Hoichoi ventures into a new format of storytelling with Hoichoi studios

The Telegraph gets you the details

The Telegraph Published 17.05.23, 08:46 AM
Abir, Debaloy

Abir, Debaloy

Hoichoi, the leading Bengali OTT player, announced its new content wing hoichoi studios, marking its debut in the Bengali entertainment industry. Hoichoi, under the title hoichoi studios, plans to come up with compelling stories by expanding its format and medium of storytelling; it is dedicated to telling stories that are non-episodic through theatrical films.

It plans on curating relatable stories that have traditionally been confined to the web and with the help of hoichoi’s learning of the last six years from data as well as from direct user feedback, expand the reach of such stories. hoichoi studios aims to entertain and provide the best big-screen experience to the audience with three to five theatrical releases, starting this year.

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In addition to this, hoichoi will continue to produce 25-30 Original series every year along with bringing forth World Premiere movies. hoichoi studios acts as an additional wing in presenting more content for hoichoi’s base of millions of users worldwide.

The first project under hoichoi studios — Shri Swapankumar-er Badami Hyena’r Kobole — is slated for a theatrical release this Kali Puja. Directed by Debaloy Bhattacharya, and inspired by the famous pulp stories of Shri Swapankumar, the film will feature Abir Chatterjee in the lead as Deepak Chatterjee, a detective in his novels, along with Paran Bandyopadhyay as the writer Swapankumar.

The poster

The poster

Paran

Paran

Talking about the launch of hoichoi studios, chief operating officer, Soumya Mukherjee, who will also perform responsibilities as a producer for hoichoi studios, said: “With the support of our creators, talents and the entire entertainment industry, we have been able to consistently deliver quality content to our users. The trust of our consumers across geographies is what acted as a catalyst behind the culmination of hoichoi studios, our new wing. After catering to the audience with 130-plus web series, 20-plus web films, 10,000-plus short format content and 500-plus acquired films, we wanted to entertain and serve our audience by expanding to a new format. It is exciting to release our film, Shri Swapankumar-er Badami Hyena’r Kobole, this Kali Puja, at your nearest theatres.”

“It’s a grand moment for each one of us who are associated with the process of creating content for the entertainment of the masses. I am immensely thrilled to be playing not only the character of Deepak Chatterjee in Shri Swapankumar-er Badami Hyena’r Kobole but also to be a part of the first project for hoichoi studios. I hope hoichoi after being so much loved by the audience in the world of OTT, will garner the same amount of love as it ventures into a new format of storytelling with hoichoi studios,” says Abir.

Speaking about his directorial venture, Debaloy Bhattacharya said: “The feeling of creating the first content for hoichoi studios itself comes with a lot of excitement. What is adding more to this is to be able to create a film with such a famous Bengali character who is so full of pulp and thrill, and at the opportunity of presenting Bengal’s first action-based detective content. With hoichoi studios, I am really looking forward to being able to tell impactful stories and create magic on the big screen.”

The shooting of the first project of hoichoi studios, Shri Swapankumar-er Badami Hyena’r Kobole, will start this May.

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