Aamna Sharief at the jewellery store. Picture by Rashbehari Das

What: Opening of Indian Gem & Jewellery Creation.

Where: South City Mall.

When: February 23.

Diamond dazzle: Actress Aamna Sharief was at the jewellery store at the Prince Anwar Shah Road mall on Saturday, adding an extra sparkle to the store’s fresh collections. Wearing a jewelled neckpiece and earrings set with red stones, Kashish (as she is better known from the K-serial Kahiin To Hoga) was floored by the warm welcome she received as shoppers gathered around the store to catch a glimpse of their favourite Balaji girl.

“Jewellery and beauty go hand in hand which is why we thought of Aamna,” said Pramod Dugar, chairman, Indian Gem & Jewellery Creation. “Our jewellery is crafted with creativity and we introduce new designs to keep up with changing trends,” he added.

With a carpet area of 1,960 sq ft, the display includes diamond-studded pieces and kundan-jadau sets. Coloured stones like ruby, panna and blue sapphire also make up the collections.

Pocket pinch: The jewellery starts at Rs 3,500 for small items like rings and pendants and goes up to a few lakhs for bridal sets.

Voiceover: “We already have two showrooms, one in Vardaan market and another in Durgapur. This is our third store and next year we will open another large showroom in the city,” revealed Dugar.