K-fashion and lifestyle are on the top of the charts and there’s no stopping it. If there is a Mumuso on Park Street, there is The 2358 Store in Rajarhat.

While Mumuso products are apparently made in China but designed in Korea, 2358 practises global sourcing with 30 per cent of its products from Korea and the rest from Singapore, China, Malaysia, Thailand, says www.2358shop.com, their website.

From accessories and cosmetics to cute stationary, the Rajarhat store stocks it all. There’s stationery, bags, cosmetics, stuffed toys, accessories and make-up and beauty products (straighteners, curlers, makeup sets, mirrors, hair brushes).

Add a Korean touch to your look with their collection of chic earrings, chains, bracelets, bags, slippers, belts and hats for men and women. Prices start at Rs 29 and go up to Rs 2,199.

The Indian stores are designed by NIFT graduates. Every month the stores are reshuffled and new stuff brought in.

BTW, 2358 is inspired by the Fibonacci sequence, a series of numbers in which each number is the sum of the two preceding numbers. A metaphor for attractive, well-thought designs.