Actress Ishaa Saha, who gained prominence for her roles in the Guptodhon series of films and then Projapoti Biskut and Sweater, has been appointed as the fourth regional brand ambassador by Senco Gold & Diamonds. The brand has released a music video, Lilabali (a popular Bangladeshi folk song, sung during weddings), featuring Ishaa. They’ve unveiled their regal bridal jewellery collection in the music video directed by Piyash Ghosh, composed by Neel Sarkar and sung by Ankita Bhattacharya and Ciar Ganguly. The blend of a traditional folk song with hip-hop evokes a sense of the modern touch breathed into the jewellery collection. The music video is a part of Senco Gold & Diamond’s summer wedding jewellery campaign. It highlights the beauty of the modern bride adorned in Senco Gold’s new bridal jewellery collection during various wedding rituals and events. It’s available on YouTube an can be viewed at https://youtu.be/ Gh3Txb3um_Q
Senco Gold & Diamonds also launched a new range of bridal jewellery collection titled ‘Rajwada 2023’ under the Vivaha Collection. It offers a glamorous and stylish line of jewellery for the bride-tobe. In the new Rajwada 2023 Vivaha Collection, indigenous craftsmanship has been used to create jewellery that encompasses India’s rich culture and heritage. The pieces epitomise nobility and grandeur with their exquisite work on filigree, ball and wirework, antique, kundan, polki, meenakari and diamonds.
The brand has roped prominent actresses to promote its products in different parts of the country earlier. The list includes Tollywood actress Madhumita Sarcar for the Everlite collection in the East, Assamese actress Sunita Kaushik for the Northeast and Bengali actress Ditipriya Roy for the Gossip Collection. Jaya Ahsan, a leading Bangladeshi actress, also endorses Senco Gold & Diamonds’s bridal jewellery collection, while Bollywood actress Kiara Advani promotes the brand nationally. Sourav Ganguly promotes the brand’s men’s jewellery collection called AHAM. On joining the gang, Ishaa said, “It is an honour to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades. This is my first brand endorsement in the jewellery category and it is my absolute honour to be on board with such an esteemed brand name. The collection of the brand is something that I personally like and I am more than happy to represent this brand. The campaign is beautifully planned and executed, which brings out the essence of Bengali wedding beautifully.
“We are delighted to have leading Bengali actress Ishaa Saha as our brand ambassador for our bridal jewellery. Her appearance beautifully portrays the elegance of Bengali brides. We are confident that our valued customers will love and connect with the new Lilabali campaign video due to Ishaa’s graceful presence in bridal attire, besides its catchy tune on the fusion of a Bengali folk song with foot-tapping beats, and memorable vocals. The music video reflects how Senco Gold offers the perfect blend of tradition and modernity in its wedding jewellery, just as every Bengali wedding is a mix of both traditional and new-age elements,” said Joita Sen, director, Senco Gold & Diamonds.