Simple make-up, according to cosmetics queen Bobbi Brown, is what millennial women want.   

How are they different from her generation? “I think they are much cooler, much more simple and caring about things that matter, meaning family, work,” Brown, 60, told The New York Times. “I think it’s not about the big giant handbag, not about the designer. It’s not about a cream that promises you endless possibilities. Honestly, I think that the young girls are more simple and they just want the truth. They don’t want, like, marketing-speak. They don’t want gobbledygook.”