This is eau de parfum collected from a French factory, poured into a Polish bottle, presented in Italian packaging and branded and sold from Calcutta.

It can’t get more global. “But why not Calcutta?” asks Vishal Bamalwa, the young entrepreneur behind Santieb’s, the recently-launched luxury lifestyle brand specialising in parfum.

Santieb’s has a collection of nine fragrances at its atelier. The idea is to revolutionise the concept of bespoke perfumes in India.

The atelier is a heady experience in itself, situated quite unbelievably in the middle of Camac Street. As you enter the serene, faintly-lit minimally done-up studio, you are hit from all sides by a complex of fragrances, some sharp, some soft, almost lifting you up even as you are taken around the delicate parfum bar with its jars of crystal-clear, sparkling liquids, giving off light.

“I went through 22,000 fragrances in France before settling on the nine,” says Bamalwa, a city boy. He says he does not know of another Indian brand that is offering the best fragrances of the world with its own name.

The nine fragrances are a combination of many. Their names are an indication of their character, which also combines the Indian sensibility. “But they are for both genders, and for all ages.”

Offered in 100 ml bottles, they range between Rs 8,000 and Rs12,000, and the savage and the sweet.

For example, Bete Noire, which retains “the essence of pure masculinity”, is inspired by prowling wolves in the cold dark wolves and starts as powdery woody, says Bamalwa, accentuating  with warm tones of oud, tobacco and coffee and concluding with serene vibes of resins turning into green notes.

Wow! What happens when women try it?

Or take the campy-sounding Madam Mad. Combining notes of mandarin, sandalwood, amber and patchouli flower, this offers “provocative notes for a rebel quirky princess”.

Trained at the International University of Monaco, where he did his masters in Luxury Retail Management, Bamalwa set up his atelier three months ago. The speciality of his fragrances is that they come with a 22% concentration of pure oil of the ingredients, which is a much higher concentration compared to several global brands in the same range, he says.

Santieb’s also customises fragrances for individual clients and events.

“All industries came from Calcutta once,” says Bamalwa. So his dream should take off from here and spread its fragrance, he hopes, everywhere.