Digital marketing is a type of mystery to many. The interesting thing about digital marketing is that it requires pure patience, management, marketing and SEO which cannot be learned through various courses, rather one needs to experiment and seek their own way out. As a result, many digital marketers who enter the field run away within a short period of time. Marketing requires immense knowledge, experience and experiments to achieve what one desires.
Rituraj pramanik coming from a middle-class family is a well-known pharmacist and is quite famous in the pharmaceutical industry. But his true potential started showing up when he started his health website HealthAndHealthier in 2020. From cracking Google's algorithm to mastering the art of ranking on search engines, Rituraj has achieved it all. As of 2022, HealthAndHealthier is ranking for 200k keywords within a short period of 2 years. The blog is marked at a whopping net worth of 16728$.
According to Rituraj, the key to his success has been consistency, optimism and passion. Things were never easy coming from a middle-class family especially when it comes to taking risks about one's career. The field is a complete risk but confidence in yourself could lead you to the impossible he added.
He is currently working with several lifestyle brands which include UrbanGabru, Wow Skincare, MyGlamm, Ustraa, Frimline, Miss Malini and the list goes on and on.
His blogging career has been difficult, as it has been for many other bloggers. Despite the fact that he launched his primary website, Health&Healthier, approximately a year ago, he has been struggling in the digital marketing area for more than five years. When one comes from a middle-class background, they are aware of peer pressure. You work hard in school, obtain a job, and then life moves on.
Rituraj, too, took this road. He finished his studies, graduated with a B.Pharma, and eventually landed a position at a well-known firm. But soon he realized that this was not the routine for him. He grew up as a youngster who enjoyed taking chances and facing new difficulties every day.
"A blogger must encounter problems on a daily basis." And this is why I enjoy blogging so much. Every morning, you will face a new task. Whether it's Google's algorithmic changes or your keywords ranking slowly, You must always maintain your focus and be psychologically prepared to tackle these problems. "Learning, practicing, and implementing has been the foundation of my success," Rituraj remarked.
As of 2022, Rituraj's health blog is the most visited health blog in Kolkata and holds the 5th position in India when it comes to the lifestyle and health genre.
His intense focus and versatile work are now a source of inspiration for many who are trying to break it through in this industry. Connecting pharmacy with digital marketing has been a very successful step and this rightly shows that he has a long way to go in the near future.
You can get further updates about Rituraj on his Instagram - https://instagram.com/therituraj
