Mumbai, April 21 :     PentaMedia Graphics Ltd (formerly Pentafour Software & Exports) is planning to develop its own content to serve the small screen segment. While Pentamedia has, so far, largely remained focussed on executing projects both for the big screen and small screen for others, top company officials revealed that as a large potential existed for the development of contents for the latter. 'We are now in the process of developing such a content for the home video market,' K. Srinivasan, chief operating officer, PentaMedia Graphics Ltd told The Telegraph. In this segment, Pentamedia has decided to concentrate on animated films that will have a mythological focus. 'A huge market exists for mythological films like the Panchatantra and the Biblical stories among others as compared to the conventional films such as Donald Duck and many others,' Srinivsan said. PentaMedia is also planning to dub these films in other languages and for international markets, thereby creating a separate revenue stream for the company. For the current year, PentaMedia, he said, was expecting its topline and bottomline to grow by more than 30 per cent. So far in this fiscal, the company had bagged various contracts for executing animation and special effects films. Meanwhile, PentaMedia has struck an alliance with 3dMaxMedia Inc to create a high-end digital entertainment content. The new company, will be a 50: 50 joint venture between both the companies. The first project of the new venture will be to bring two of the greatest movie stars in the country, MGR and Raj Kapoor alive through digital animation and photo-realistic 3D graphics. The path-breaking digital technology to be created by the venture, will enable viewers to watch the movies in theatres, as well as over the broadband internet. PentaMedia has also floated Num TV, which is being touted as the world's first internet live broadcasting television targeting the NRIs in Asia, Europe and the US. Sources said that around 50 channels are under test runs at Num TV which expects to go commercial soon.