New Delhi, Oct. 13 :    New Delhi, Oct. 13:  Coca-Cola is preparing to launch Shock- its new energy drink-next week in India. Shock is a carbonated drink which will be available in 250 ml glass bottles. The company is also planning to come out with a powder drink called Sunfill but that will come later. With Sunfill, the company wants to take on Rasna, which dominates the powdered drinks segment. The energy drink Shock will initially be launched in the Delhi market and later in Mumbai. It will subsequently be taken to other parts of the country, based on consumer responses. The energy drink will be marketed through select outlets which will include places like gyms and discos. According to a company spokesperson, Shock is a stimulating drink meant to boost energy levels. and remove lethargy. Shock is being presented as a 'zesty drink to enliven moods, ideal for people who need refreshing. The company is reluctant to speak about the pricing points for either Shock or Sunfill maintaining that they will be attractively priced. The introduction of Shock and Sunfill is part of Coca-Cola's strategy to become a total commercial beverage company in the non-alcoholic segment. At a later date the company is also interested in coming out with iced teas and cold coffees, which will pit it against Lipton and Britannia. Of late, new product launches by Coca-Cola include pineapple and orange flavours of Maaza fortified with calcium and vitamins as also green apple and watermelon flavours for Fanta.