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Regular-article-logo Friday, 09 May 2025

Maybach traces return route to India

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The Telegraph Online Published 02.02.11, 12:00 AM

New Delhi, Feb. 1 (PTI): Mercedes-Benz today reintroduced the Maybach in India — a market the German auto giant expects to see in the global premium league in the next 15-20 years.

The Maybach, which was earlier introduced here in 2004 for about Rs 5 crore and was present till 2009, will come in two variants — 57S and 62 — priced at Rs 4.85 crore and Rs 5.10 crore, respectively (ex-showroom, Delhi).

“This car is only for the super-luxury segment. Designed with meticulous attention to detail and kitted out of the 21st century automotive technology, the cars are writing the next chapter in history,” Peter Honegg, Mercedes Benz India managing director and CEO, told reporters here.

While the 5980cc Maybach 57S can touch a maximum speed of 275 km, the 5513cc Maybach 62 can reach up to 250 km.

“I am convinced that India in a foreseeable future, say 15-20 years, will be in a global premium league. Maybach makes a statement that we are the premium car maker,” Honegg said.

He, however, declined to share any sales target for the Maybach. In China, the company sells 20-30 units each year. It will take 6-9 months for delivery of the car.

The super premium car market is very small and goes up to only a few hundred. Some of the major players include Rolls Royce, Bentley, Bugatti and Porsche.

The Bugatti Veyron 16.4 Grand Sport is the most expensive car to hit the Indian roads so far with a starting price of Rs 16 crore.

When asked about Mercedes losing its leadership position in India for two consecutive years to BMW, Honegg said: “Number one position is not the ultimate target. We are here to sell cars...we have gained some market share last year.”

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