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Maruti widens subscription scheme offerings

Unique initiative allows a customer to use a brand new car without owning it for a fixed tenure on the payment of a monthly charge
Other models offered under the plan include the Swift, Dzire, Vitara Brezza and Ertiga, Baleno, Ciaz and XL6.

Our Special Correspondent   |   Calcutta   |   Published 07.01.21, 02:17 AM

Maruti Suzuki is offering its vehicles — the S-Cross, Ignis and Wagon-R — for subscription, wherein a customer can enjoy and drive a brand new vehicle for a fixed tenure on the payment of a monthly subscription charge. 

The largest car maker had launched its subscription model — Maruti Suzuki Subscribe — in major cities such as Delhi-NCR, Bangalore, Hyderabad, Pune, Mumbai, Chennai and Ahmedabad last year in July. On Wednesday, the company added the additional models under the existing Maruti Suzuki Subscribe offering.

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The company has logged 5,000 enquiries for its subscription scheme till now.

“Subscription has become more affordable with the inclusion of the Wagon-R in the Maruti Suzuki Arena and the Ignis in the Nexa sales channels,” said a Maruti Suzuki spokesperson. 

“Customers will pay an all-inclusive monthly subscription charge, starting Rs 12,722 for WagonR Lxi and Rs 13,772 for Ignis Sigma in Delhi (including taxes) for a tenure of 48 months,” he added.

Other models offered under the plan include the Swift, Dzire, Vitara Brezza and Ertiga, Baleno, Ciaz and XL6.

“The unique initiative allows a customer to use a brand new car without owning it. The customer needs to pay an all-inclusive monthly fee that covers maintenance, 24x7 roadside assistance and insurance for the complete tenure,” said the spokesperson.



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