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Regular-article-logo Sunday, 20 July 2025

Airfare war reaches new heights

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KARAN CHOUDHURY Published 31.05.14, 12:00 AM

New Delhi, May 30: AirAsia India has priced a one-way ticket of its maiden flight from Bangalore to Goa on June 12 at just Rs 990, including taxes.

The bookings opened today evening and all the tickets were sold out by 11pm. However, passengers will have to pay for all their check-in baggage.

“Our first route will be from Bangalore to Goa and Goa to Bangalore. We are very excited about that,” AirAsia India CEO Mittu Chandilya said.

Chandilya said the airline would fly an A-320 aircraft. The AirAsia plane will leave for Goa at 3pm and make the return journey to Bangalore at 6pm.

According to sources, AirAsia has decided to allow no free check-in baggage. So, passengers will have to pay a stipulated amount decided by the airline to check in their baggage, though cabin baggage can be carried free of cost. Generally, airlines allow 15-20 kg as free check-in baggage.

“I am happy that the airline is bringing in best practices from around the world to India. World over airlines have similar rules. Passengers will have to pay a fee for taking check-in baggage,” said Kapil Kaul, South Asia CEO of aviation consultancy firm Centre for Asia Pacific Aviation.

AirAsia Berhad, the parent company of the airline, charges an average of around Rs 940 per 20kg and an additional Rs 900 for every kilogram of excess baggage. If AirAsia India charges a similar fee, a Rs 990 ticket will effectively cost at least Rs 1,930.

AirAsia’s offer is likely to force other domestic carriers to review fares.

At present, a one-way ticket of airlines such as SpiceJet, GoAir and Jet Konnect on the Bangalore-Goa route varies from Rs 1,900 to Rs 5,500.

Some airlines have already started taking counter measures. SpiceJet has announced special promotional fares on the Bangalore-Goa and Bangalore-Chennai route for offering tickets as low as Rs 1,499, excluding statutory taxes. The offer is for travel from June 12.

Meanwhile, Chandilya said the airline would be relying on disruptive pricing to capture at least a 10 per cent market share in the first year of operation.

“We believe we have to be disruptive in pricing. I believe with our model and structure it is very sustainable. It is sustainable and not just introductory pricing. Disruptive pricing is the only way to penetrate the market,” he said.

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