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Regular-article-logo Monday, 13 May 2024

To be or not to be back in business

Businesses are confronting a patchwork set of regulations that vary from state to state

David Gelles, Kate Kelly And David Yaffe-Bellany/New York Times News Service New York Published 26.04.20, 07:43 PM
A man installs a protective barrier at a cellphone shop in Manhattan, New York

A man installs a protective barrier at a cellphone shop in Manhattan, New York (AP photo)

Companies in a handful of US states have begun taking tentative steps to reopen stores, offices and factories that were closed by the coronavirus. Yet as the first employees and customers return, interviews with roughly 30 major employers show that businesses are confronting deep uncertainty, and many say it is simply too soon to come back.

Across the country, businesses are confronting a patchwork set of regulations that vary from state to state, and industry to industry. Government officials are sending mixed messages about who should open.

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The thousands of companies that never shut down — like pharmacies, grocery stores and auto repair shops — are using different techniques to promote social distancing and ensure good hygiene. Some businesses that could be getting back to work are declining to do so, fearful that reopening too soon could fuel a new wave of infections and lead to another round of closings.

“Shutting down was hard, but opening up is going to be harder,” said Rich Lesser, chief executive of the Boston Consulting Group. “This is the multi-trillion dollar question.”

Governors in states like South Carolina and Georgia have encouraged businesses to reopen in recent days. Dick’s Sporting Goods, which had shut all its locations around the country, reopened its 12 stores in South Carolina last week.

But others, both large and small, were more cautious. Coca-Cola, an influential mainstay of Atlanta’s business community, said last week that most of its office workers would continue to work remotely for the time being. Life Time, a chain of gyms that had planned to open its six locations in Georgia on Friday, reversed course.

“I can’t risk the health of the members at the risk of the community for the sake of them pumping some iron,” Bahram Akradi, Life Time’s chief executive, said.

But in Tennessee, which is loosening restrictions, Volkswagen has called 3,800 employees back to work at its plant in Chattanooga starting May 3 after spending weeks putting new health and safety measures in place, making the company one of the first major automakers to restart manufacturing since much of the industry shut down.

In Washington State, Boeing reopened a factory that had closed after several workers fell ill with the virus. About 27,000 Boeing employees returned to their jobs last week, working in staggered shifts in facilities outfitted with hand washing stations, cleaning supplies and signs and floor markings reminding them to keep their distance from one another. Some employees were being asked to submit to voluntary temperature checks, and those who need it will be provided with protective gear.

Many companies that could have workers in the office are choosing to keep them at home. At Morgan Stanley, which as a bank is designated an essential service, more than 90 per cent of employees are working remotely. Gap Inc., which also owns Banana Republic, Athleta and Old Navy, said that it did not have plans to reopen stores in South Carolina, Georgia and Tennessee in coming days.

“Taking care takes time,” Gap’s spokesperson, Sandy Goldberg, said. “We are closely monitoring the situation and will open our stores when we feel it is safe to do.”

A chief concern among corporations is that in reopening too soon, they could contribute to the spread of the virus, potentially triggering another round of business closures in the weeks or months ahead.

“It’s hard enough to shut an economy down once,” Lesser said. “Having to do it twice carries far greater damage.”

For companies considering reopening locations that have been closed, the complications are daunting and complex. They need only look at businesses that have remained open for a glimpse of the challenges they would face.

Home Depot distributed thermometers to its store workers and is asking them to take their temperature before they arrive for work, and to stay home if they have a fever.

McDonald’s is having restaurant workers sign waivers certifying that they are healthy before starting a shift. CVS and Goldman Sachs said they were looking into screening their employees for the virus, but couldn’t get access to tests, and didn’t want to jump ahead of healthcare workers.

“As keen as companies are to reopen, they are quick to say that if their employees don’t feel safe, they are not going to come back in to work,” said Josh Bolten, chief executive of the Business Roundtable. “And if customers don’t feel safe, they’re not going to come back into stores.”

Among the biggest hurdles to a broader reopening of the economy was the continued need for more testing. On a call this month between Trump and business leaders, several chief executives, including Jeffrey P. Bezos of Amazon, said that more testing was needed before the economy could reopen.

With the availability of tests still badly lagging, many of the country’s largest employers are declining to restart operations even when they can. General Motors, Ford Motor and Fiat Chrysler — which voluntarily closed factories — have not yet called factory workers back, and continue to negotiate with the United Automobile Workers union over safety measures.

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