As if Barbie going green was not enough. The world’s most famous lingerie brand is on a correction course, too. “Victoria’s Secret Angels, those avatars of Barbie bodies and...

Philip Kotler is immortalised through his marketing theory of the four Ps: price, product, place and promotion. To which has been added in contemporary times with great gusto, a fifth P: packaging. To...

Almost all women I’ve met post-breast surgery, especially breast reduction, have had a common complaint. It relates to their nipples. It’s time to set forth some facts: Nipples can be var...

When spring seems like the middle of summer – with not a cloud in the sky and not a nor’wester in sight – the search for cool clothing borders on being frantic; with cool meaning lit...

At the recently concluded Grammy Awards 2021, a fashion statement was made and that too on centre stage. Pop artistes Cardi B and Megan Thee Stallion both performed with metallic bras and nothing more...

Some garments are universal. Socks for instance, look and feel similar irrespective of where they are manufactured and worn. Be it India or Indonesia, Uganda, US or the UK, when you think of socks the...

Bras began to be seen boldly in Hollywood from the Sixties. This new visibility of the undergarment — and a bra isn’t a bikini, which is meant for display — symbolised in its wearers...

There was a time when bras used to be padded with impunity: almost up to the chin and with contours that seemed impossibly unnatural. Those days were heavily driven by the film industry and heaving bo...

In an age where gender is not supposed to interfere with opportunities, Calcutta seems to feel otherwise. How else do you justify the unwritten law banning billboards featuring women in lingerie? I ha...

Over the last two decades one of the most frequent laments heard at all my stores is from large-sized women about how they don’t get as much variety to choose from. They often ask for bras that ...