Style  /  Published 24.06.21

Victoria Secrets no more

  As if Barbie going green was not enough. The world’s most famous lingerie brand is on a correction course, too. “Victoria’s Secret Angels, those avatars of Barbie bodies and...
By The Telegraph

Style  /  Published 17.06.21

Fifth P: Packaging & bra industry

Philip Kotler is immortalised through his marketing theory of the four Ps: price, product, place and promotion. To which has been added in contemporary times with great gusto, a fifth P: packaging. To...
By Swati Gautam

Style  /  Published 22.04.21

Not odd, only natural

Almost all women I’ve met post-breast surgery, especially breast reduction, have had a common complaint. It relates to their nipples. It’s time to set forth some facts: Nipples can be var...
By Swati Gautam

Style  /  Published 08.04.21

Beware and be cool

When spring seems like the middle of summer – with not a cloud in the sky and not a nor’wester in sight – the search for cool clothing borders on being frantic; with cool meaning lit...
By Swati Gautam

Style  /  Published 25.03.21

Heavy Metal

At the recently concluded Grammy Awards 2021, a fashion statement was made and that too on centre stage. Pop artistes Cardi B and Megan Thee Stallion both performed with metallic bras and nothing more...
By Swati Gautam


Style  /  Published 11.03.21

Different places, different styles

Some garments are universal. Socks for instance, look and feel similar irrespective of where they are manufactured and worn. Be it India or Indonesia, Uganda, US or the UK, when you think of socks the...
By Swati Gautam

Style  /  Published 25.02.21

Inner colour coding

Bras began to be seen boldly in Hollywood from the Sixties. This new visibility of the undergarment — and a bra isn’t a bikini, which is meant for display — symbolised in its wearers...
By Swati Gautam

Style  /  Published 11.02.21

Pad up for the right look

There was a time when bras used to be padded with impunity: almost up to the chin and with contours that seemed impossibly unnatural. Those days were heavily driven by the film industry and heaving bo...
By Swati Gautam

Style  /  Published 17.12.20

A brief, unfair history

In an age where gender is not supposed to interfere with opportunities, Calcutta seems to feel otherwise. How else do you justify the unwritten law banning billboards featuring women in lingerie? I ha...
By Swati Gautam

Style  /  Published 26.11.20

Display alert

Over the last two decades one of the most frequent laments heard at all my stores is from large-sized women about how they don’t get as much variety to choose from. They often ask for bras that ...
By Swati Gautam


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