Style  /  Published 25.02.21

Inner colour coding

Bras began to be seen boldly in Hollywood from the Sixties. This new visibility of the undergarment — and a bra isn’t a bikini, which is meant for display — symbolised in its wearers...
By Swati Gautam in

Style  /  Published 11.02.21

Pad up for the right look

There was a time when bras used to be padded with impunity: almost up to the chin and with contours that seemed impossibly unnatural. Those days were heavily driven by the film industry and heaving bo...
By Swati Gautam in

Style  /  Published 17.12.20

A brief, unfair history

In an age where gender is not supposed to interfere with opportunities, Calcutta seems to feel otherwise. How else do you justify the unwritten law banning billboards featuring women in lingerie? I ha...
By Swati Gautam in

Style  /  Published 26.11.20

Display alert

Over the last two decades one of the most frequent laments heard at all my stores is from large-sized women about how they don’t get as much variety to choose from. They often ask for bras that ...
By Swati Gautam in

Style  /  Published 16.07.20

Hanging your bra in shame

This is by far the most difficult column to pen ever. In the spirit of A-Bra-Cadabra’s frank and upfront conversation with readers, I must confess that my bra is never visible on my clothesline....
By Swati Gautam in


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