Bras began to be seen boldly in Hollywood from the Sixties. This new visibility of the undergarment — and a bra isn’t a bikini, which is meant for display — symbolised in its wearers...

There was a time when bras used to be padded with impunity: almost up to the chin and with contours that seemed impossibly unnatural. Those days were heavily driven by the film industry and heaving bo...

In an age where gender is not supposed to interfere with opportunities, Calcutta seems to feel otherwise. How else do you justify the unwritten law banning billboards featuring women in lingerie? I ha...

Over the last two decades one of the most frequent laments heard at all my stores is from large-sized women about how they don’t get as much variety to choose from. They often ask for bras that ...

This is by far the most difficult column to pen ever. In the spirit of A-Bra-Cadabra’s frank and upfront conversation with readers, I must confess that my bra is never visible on my clothesline....