West Bengal  /  Published 17.12.19

Branding tips at CII today

Millions are spent on marketing new products. Some miss the mark, some hit the bullseye.Why do some things catch on while others fail? What makes online content viral? Why do some products get more wo...
By Our Special Correspondent in Calcutta

Jharkhand  /  Published 23.06.19

Cementing brand on wheels

The Chakradharpur division of South Eastern Railway (SER) has implemented its latest initiative Branding on Wheels, which it hopes will be a revenue-spinner, on a freight train.The railways on Saturda...
By Our Special Correspondent in Jamshedpur

Books  /  Published 25.04.20

Marketing lessons from HUL

By Sudhir Sitapati in


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